Adidas 'UEFA Women's EURO'

Brand offers ladies a place to watch the Euro Cup final in peace.

Adidas has formed a partnership with the football media brand Indivisa to host game plays to provide a comfortable environment for female fans to attend the final of the UEFA Women's EURO. The project hosted multiple games, including the championship match, at the Truman Brewery on Brick Lane in London. In addition, there was a panel discussion on the design of women's football shirts, a pub quiz about the Women's EURO, football-specific HIIT and yoga classes taught by Adidas, and DJ sets performed by other organizations. Through this action, we aimed to promote grassroots football for non-binary people and women.

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