Architrends
Description of their identity
This tribe comprises a network of people between 35 and 50 years old who position themselves in digital media from an architectural figure deep in the world of luxury. In this sense, this network of profiles is placed from the following two vectors:
The exposure to their profession (architecture or design) from the practical experience and global vision they build from their international leisure or business trips.
The exposure to a lifestyle that relates art with modern (attached to the material) and postmodern (attached to experiences) luxuries.
Topics of conversation
Architecture, international travel, books, luxury, art, international museums.
Gender
15% Women, 85% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with
Plum Guide, Life House Hotels, Architectural Digest, Dezeen Magazine, Archdaily, Louis Vuitton, Airbnb, Tiffany & Co, Armani, Gucci Decor, Fendi Casa.
What hurts or causes them conflict
What causes this tribe conflict is missing out on architectural innovations and trends. If they are not current, they lose their "value" as architects because it is their way of seeing themselves to others.
Kind of stories consumed by the tribe
This tribe relates to stories or profiles that show places recognized and vetted by experts. Also, it connects to brands that offer products, especially services, that provide travel experiences, such as accommodations, at the height of architectural vision and lifestyle attached to the two types of luxury.
Google Ads Keywords
"Luxury architectonic design", "Luxury Living", "International travel", "international luxury travel", "art and design museums".
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Work - Industries: Architecture and Engineering | •Business and Industry: Architecture, Design | •Travel: Frequent travelers |
| •Work - Job Titles: Interior Design | •Hobbies and activities - Travel: Hotels, Vacations | •Consumer Classification: People who prefer high values |
| Other interests: Modern architecture, Interior Architecture, Architecture & Design, Louis Vuitton, Luxury Travel, Luxury Goods, Dezeen, Armani, |
What social media accounts do they follow?
What podcasts do they listen to?
Architrends Consumer Tribe Lifestyle