Bank of America & Starbucks
Members receive additional benefits as a result of the combination of rewards programs.
Through a cooperation between Bank of America and Starbucks, customers who are members of the loyalty programs offered by both companies are able to earn additional advantages to their accounts by linking them. Members will receive 2% cashback and one Star for every USD 2 spent when they make purchases within the Starbucks app using a Bank of America card that is linked to their account. There are a variety of Starbucks incentives that may be redeemed for stars, including free beverages, food, merchandise, and whole bean coffee. The relationship was announced in February of 2024, and the Starbucks Rewards program saw a 13% rise in the number of active members during the first quarter of fiscal year 24.
Consumer tribes that may relate to this case study:
Tablescapers
Consumer Tribe: Tablescapers