Barroques

Description of their identity

The Barroques tribe comprises primarily males, with an average age between 30 and 45. Barroques generally belong to the affluent categories, and include many artists, musicians and connoisseurs of the classical arts. They enjoy traveling, arts, gastronomy, and high culture. Members of this tribe are passionate about the arts and travel, as well as luxury gastronomy that sublimates the culinary experience. They have a particular sensibility for centuries-old traditions and the great arts such as opera, cinema and classical music. 

Secondary convergences for this tribe include themes such as gastronomy, luxury restaurants, and high art. Members of this tribe are exceptionally responsive to age-old sensibilities and traditions. The social identity of the Barroques as displayed on their social networks, is centered on their relationship to aestheticism and classiness in all areas of their lives. This tribe values beauty and elegance in their lifestyle choices, whether in art, gastronomy, travel or age-old traditions. The Barroques are cosmopolitan and attached to the traditional values of the great classical life, while having an appreciation for contemporary forms of art and culture.

Gender

100% Male

The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.

Conversation Topics

Cosmopolitan Life, Art, Food, Arts, Culture, Gastronomy, Luxury Gastronomy, Travel.

Brands who they follow/interact with

Le Fooding, Airbnb, Condé Nast Traveler, NY Times Travel, Fodors Travel, Travel Channel, The Travel Magazine.

What hurts or causes them conflict

One of the things that bothers this tribe the most is the little or no appreciation of art and recognition of the traditions and histories of society. Their identity depends on their expertise in cultural and artistic matters, so they feel frustrated at being unable to attend cultural events where they can reinforce this knowledge through new experiences.

Kind of Stories consumed by the tribe

This tribe follows brands related to travel, gastronomic experiences, and artistic elements. The narratives they value involve experiences that combine these elements.  Moreover, they value elegant and personalized details.

Google Ads Keywords

"Baroque art," "travel and cultural experiences," "gastronomic experiences," "cosmopolitan lifestyle," "high art,"

Facebook Ads Targeting

Brands and campaigns that may address this consumer tribe: