Bumble 'Date Do What'

The 'Date Do What' campaign in Singapore is a collaboration between Bumble and local companies.

Going out is the second most common interest badge on Bumble profiles of single people looking for dates in Singapore. Bumble partnered with 13 local businesses in Singapore in July 2022 to introduce a carefully selected assortment of activities and experiences for two people to make dating more enjoyable and less difficult. In keeping with the brand's mission to promote women's economic independence worldwide, more than half of these companies are run by women or are owned by women. The "Date Do What" campaign features a questionnaire styled as a "date generator" to assist individuals in finding the ideal date activity uniquely suited to their passions and pursuits.

Consumer tribes that may relate to this case study: