Carpe Dyum
Description of their identity
The members of this tribe are mostly well-to-do men, located mainly in Switzerland and Europe, looking for relaxation and luxurious escapes. They are "foodies" who love travel and the pleasures of the table. They consume wine as one of life's many pleasures to discover, taste, and consume with whatever they consider "yummy."
Gender
100% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
International travel, modern luxury, cultural activities, gastronomy and wine.
Brands who they follow/interact with
The Wine Stache, Airbnb, Condé Nast Traveler, NY Times Travel, Fodors Travel, Travel Channel, The Travel Magazine, Michelin Guide, F1.
What hurts or causes them conflict
This tribe does not like simplicity or basicness. Its identity is based on its possibility of consumption and demonstrating that its status allows it to live unique culinary and relaxation experiences. It is aware that an excellent experience is a luxury.
Kind of Stories consumed by the tribe
This tribe follows brands related to culinary experiences, travel information, luxury goods, and content that evokes travel from an international and luxurious perspective, architecture, and indulgent moments like fine dining. We must generally communicate luxurious experiences, gastronomy, and pleasure (relaxing and enjoying the moment).
Google Ads Keywords
“culinary experiences,” “monaco grand prix experience,” “wine and food tours,” “luxury tourism,” “luxury goods.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| -Entertainment - Live events: Concerts, Dancehalls, Plays, Theatre | -Travel - Frequent travelers, | |
| -Food and drink - Cuisine: [all] Cuisine/ - Restaurants: Coffeehouses, Diners | -Consumer classification: People who prefer high values | |
| -Other interests: Luxury Goods, Art museums, Contemporary art galleries, Folk Art, Gourmet Food Lovers. |
What Social Media Accounts do they Follow?
What podcasts do they listen to?
Related Lifestyle