Carrefour Belgium

Shopping for used items is boosted by a pop-up shop by a retailer.

A temporary storefront has been established in Brussels by the retail group Carrefour Belgium in order to promote its second-hand online marketplace known as Carrefour Reeborn. The platform gives clients the ability to sell used items, and it gives Carrefour stores the ability to offer second-choice stock of products that are not related to food. Customers are rewarded with Carrefour Bonus Points for every purchase, which can be redeemed at any location. From April until September of 2024, the pop-up store was open for business, which also featured an area for employees to work.

Consumer tribes that may relate to this case study: