Committed Foodies

Description of their identity

This tribe is a group of profiles between 30 and 45 years old that articulate their identity in the socio-digital platforms from their relationship with food. This link appears from their devotion to dishes, large quantities consumption, and exposure to collective food consumption rituals.

It is worth mentioning that this tribe is not exposed as a group of people who are food experts or food technicians. Instead, their communication focuses on the exposure of the frantic and constant consumption of food, the manifestation of their opinions about its taste, and the exhibition of the social relationships that arise through it.