Keywords: Travels, moments with friends, social life, nightlife, aesthetic selfies. 

Description of their identity

This tribe comprises a group of young women (between 15 and 24 years old) who position themselves from the social relationships they have forged throughout their lives, especially in terms of a presentation attached to fun, distraction and a sense of belonging.

In this sense, the members of the tribe highlight, most of the time, the recreational moments that occur when they meet their friends. It is a matter of consolidating their identity figure from the exposure of their collective persona.

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