Dapper Men
Description of their identity
This tribe has been called Dapper Men because its members are men between 20 and 45 years old who build their persona from the figure of the modern aesthetic gentleman: the one who resembles more an artist or model than a person from the Middle Ages. For them, bravery has expired. The important thing is to look good.
Their masculinity, therefore, depends on how they make up their figure. In their socials, they show selfies highlighting their facial attributes and the outfits they incorporate into their bodies. They also constantly expose the social events they attend and the luxury brands they consume. It is a tribe that builds social capital from its aesthetics and nightlife.
Conversation Topics
Selfies (images that expose their style); social events; travel; wine consumption; luxury goods.
Gender
100% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with (Global)
BMW; Mercedes-Benz; Mont Blanc; Salvatore Ferragamo; Hugo Boss; The Marc Jacobs; Prada; Vogue Runway; Ralph Lauren.
Brands who they follow/interact with (Mexico)
Palacio de Hierro.
What hurts them or causes them conflict
The tribe, therefore, depends on its coherent appearance. And this is where "pain" occurs: they need to show themselves at all times from the attention to their figure, which is not only a matter of attitude or behavior, but of acquiring luxury items, going to social events, and keeping up with fashion and luxury trends. They have to reinvent themselves at all times.
Kind of stories consumed by the tribe
For this reason, brands that talk about the current as an element that highlights the figure and therefore build a desired social and affective capital are the most connective with the tribe. The issue is to show how the product or service is novel, allows an aesthetic from the detail, and enables social bonding in elite spaces.
Google Ads Keywords
"top men outfits", "fashion trends for men", "men Fashion"
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Entertainment - Live events: Bars, Nightclubs, Parties | •Consumer Classification: People who prefer high values | |
| •Shopping and fashion - Beauty: Fragrances/-Clothing- Men's Clothing | •Travel: Frequent travellers | |
| •Other interests: Luxury goods, Fashion accesories, Luxury travel, Mont Blanc, BMW, Mercedes-Benz, El Palacio de Hierro |
What social media accounts do they follow?
What podcasts do they listen to?
Dapper Men Consumer Tribe Lifestyle