Disney & Maliyo Games
Regarding smartphone games, Disney has teamed up with a Nigerian developer.
Iwájú: Rising Chef is a smartphone game developed jointly by Maliyo Games, a Nigerian games developer, and Disney, a company based in the United States. Iwájú is an animated Disney series released in February 2024 and set in a potential future version of Nigeria. The game is based on this series. The game takes place at a restaurant in Lagos, where players prepare various Nigerian dishes and specialties against the clock while the waiting lines of clients form. It was introduced to customers all across the world in March of 2024.
Consumer tribes that may relate to this case study:
Nerd Gamers
Consumer Tribe: Nerd Gamers
Cyberpixel Otakus
Consumer Tribe: Cyberpixel Otakus
Players Fellowship
Consumer Tribe: Players Fellowship