EntrepreneurHER

Description of their identity
EntrepreneurHer is a consumer tribe composed entirely of women from 25 to 45 who articulate their identity with female empowerment from the professional and technological atmosphere. In this way, they build their identity related to workspaces and female success in contexts traditionally seen as masculine roles (law firms, politics, technology companies).

The visibility of their persona from the concept of "superheroine" is the guiding axis of presenting their image to others. In this tribe, success is in hand by the constant visibility of the fulfilment of female goals and achievements, which is interpreted as a heroic act that inspires others to achieve the same.