F1 Addicts

Description of their identity

This is a group of people who position themselves in social media from their passion for Formula 1. So they not only talk about Checo, but also about Hamilton, Verstappen, among other recognized drivers of the circuit.

The tribe presents a very palpable identity axis: to show themselves as die-hard F1 fans, to the extent that they not only follow it, but also consume its products and articulate their identity or description of their profile based on their idols.