Golden Goose

Throughout the Venice Biennale, a luxury brand establishes a cultural platform.

Golden Goose, an Italian luxury apparel brand, organized a series of cross-cultural events on the margins of the Venice Biennale in May 2023. These events included performances and events that were centered around five artists: Dr. Woo, Fabio Novembre, Quannah Chasinghorse, Suki Waterhouse, and SUNMI. The event marks the beginning of the cultural platform that the brand will be launching, which will be called Haus of Dreamers. This platform will eventually have a permanent base in Marghera, which is located in Venice. A school for handicraft, an archive, a library, a product development center, as well as an exhibition and event space are all going to be housed within the hub, which is scheduled to open in the year 2024.

Consumer tribes that may relate to this case study:

Effortless Dude(tte)s
Consumer Tribe: Effortless Dude(tte)s
Prime Culturegramers
Consumer Tribe: Prime Culturegramers
High Frequency
Consumer Tribe: High Frequency
Quintaessentials
Consumer Tribe: Quintaessentials