Heatherwick Studio

In order to make buildings more human, this campaign calls for a shift in mentality.

Heatherwick Studio initiated its Humanise campaign, which would last for ten years, in October of 2023. The design firm located in the United Kingdom is attempting to make the architecture of buildings more pleasant and engaging. They argue that cities worldwide have become soulless and dismal because they were created for businesses rather for people. Heatherwick Studio will initiate the campaign by soliciting signatures from members of the general public to show their support for the initiative. In addition, it initiated the Boring Building Index, Boring Building Indexa public request for photographs of buildings that people find dull or unpleasant.

Consumer tribes that may relate to this case study: