Hot-Blood Supporters

Description of their identity

Hot-Blood Supporters is a network composed of profiles of approximately 35-year-olds who position themselves on social media based on their passion for their soccer team. It is worth mentioning that this passion is expressed in terms of worship and, on certain occasions, from a sense of national belonging.

That is why the tribe shows all those actions or images that allow them to relate their person with their soccer team in passionate terms. It is not only a matter of saying which team they follow, but also of publishing the small practices or images that reveal the feeling that their favorite sports team provokes in them, and vice versa, the repulsion for the opposing team.