LinkedIn & VCCP
Coffee is available to go, and trucks give job guidance.
The Know-How To Go mobile coffee truck will be operated in London and Manchester thanks to a collaboration between LinkedIn and VCCP London. In addition to providing free career advising sessions from LinkedIn's experts, the truck had a unique menu that featured themed products such as the "Blueberry Sky Thinking Muffin." The sessions covered a wide range of career stages, including "Know-How to Get In," "Get On," and "Get Further." All of these topics were covered. The coffee truck was accompanied with a social learning campaign that was conducted on LinkedIn and Meta. The campaign's developer, Max Baledge, and various influencers engaged with the general public regarding career guidance. In response to data indicating that Generation Z members are receptive to career prospects yet lack confidence in their professional activities, an initiative has been undertaken.