Masquerade Housewives
Description of their identity
The Masquerade Housewives tribe consists of moms between the ages of 25 and 50 who combine their particular sense of style with their role as family and community members. In this sense, being a mother is "masked" by staged photographs, fabricated selfies, and high social engagement (parties, events, exercise).
As they work to maintain their beauty, health, and quality of life, one of their primary concerns is their physical appearance. In terms of aesthetics, this tribe will always comprise their figure and their family's role. Because of this, they always demonstrate an individualized attitude in their family portraits, with themselves in the foreground and the rest of the family group appearing in the background of the picture.
Gender
100% Women
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Aesthetic maternity, posed photos, family togetherness, social events, pro-society quotes.
Brands who they follow/interact with
Visa, Mastercard, Blossom, Fabiosa Beauty, Walmart, Shein, Palacio de Hierro, Evenflo.
What hurts or causes them conflict
The very act of being who they are causes this tribe to have internal tensions. The women of Masquerade Housewives are always trying to find a way to maintain their identity while still maintaining their health, their appearance, and the expectations placed on them as moms.
Kind of Stories consumed by the tribe
The members of this group are loyal to companies that are viewed not just as ways to take care of their families but also as ways to take care of themselves (mostly via clothing, fashion accessories, and cosmetics). They engage with media that include references to family care, such as discounts on children's clothes, Father's Day, and the prospect that services may be domiciliated.
Google Ads Keywords
"beauty mommy products," "face products," "current skincare," "facial cleansing routine," "places for dinner with friends,” “credit card promotions,” “mothers Day promotions,” “no interest promotions”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Parents: All parents | •Friendship and Relationships: Motherhood, Family | |
| •Fitness and wellness: Physical exercise | ||
| •Shopping and Fashion - Beauty: Cosmetics, Fragrances, Hair products /Fashion accessories: Dresses/Shopping: Online shopping | ||
| •Other interests: Visa, Walmart, Vanidades (publication), Glamour, Clinique, Whirpool. |
What social media accounts do they follow?
What podcasts do they listen to?
Consumer Tribe Lifestyle