Moonpay, BCL, & The Masked Singer
Fans of The Masked Singer may have an engaging, participatory experience thanks to the NFT minting platform.
The NFT minting platform HyperMint from MoonPay partnered with Blockchain Creative Labs (BCL) in February 2023 to offer the necessary infrastructure for minting digital collectibles for The Masked Singer. The Masked Singer Experience is a voting and token-gated viewing experience introduced by BCL and MoonPay. This experience allows fans to play along with the program using digital collectibles and participate in the voting process. The viewers can vote for which contestants they believe will move on to the next round by scanning the on-air QR codes and claiming a free Loyalty Pass. The improved experience not only provides access to unique video material, a points leaderboard, and an online rewards store, but it also awards points depending on the correctness of the votes. Over 5,000 Loyalty Pass NFTs have been claimed since the program's introduction. It is anticipated that the implementation of this project will improve the overall viewing experience of the ninth season of the show, which began airing in March.