Petrolheads

Description of their identity

The PetrolHeads tribe comprises men from 25 to 40 years that distinguish themselves on social media by emphasizing their enthusiasm for various forms of racing. However, it is not only a network of people that like watching Formula 1. Rather, it is a warp of individuals who communicate their identity with internal combustion automobiles from the way they drive, the noise they produce, the luxurious qualities of the cars, and, in addition, their capacity to move fast in natural surroundings (like a Jeep, for example).

In this sense, the tribe represents a luxury interest: driving vehicles, attending athletic events, and shopping for premium goods.