Shemaroo Entertainment

Shemaroo and Polygon have teamed up to introduce new fad toys inspired by Bollywood.

Polygon Labs partnered with the Indian entertainment company Shemaroo Entertainment to facilitate the launch of the NFT marketplace Virtasy.io exclusively on the Polygon network. Upon its launch, the marketplace will stock non-fungible tokens (NFTs) based on well-known Bollywood films, including still photos, movie clips, and 3D avatars compatible with metaverses. Through the use of Virtasy.io, holders of NFT can bring their favorite Bollywood characters into the metaverse, participate in incredible movie adventures, and compile their collections of precious experiences. The announcement was made in February of 2023. Users on Virtsy's community-focused platform, which encourages additional community activities, can earn and get awards for their participation.

Consumer tribes that may relate to this case study:

Entertainment Junkies
Consumer Tribe: Entertainment Junkies