Soul Empowered

Description of their identity

This tribe is articulated by a network of profiles from 18 to 40 years that position themselves in socio-digital media based on female empowerment linked to several elements:

• The re-connection with nature. It is about connecting with nature and taking advantage of its potential.

• The connection of the person with her spirituality. Hence the exposure to practices such as tarot and spiritual discourse impregnated in their digital activity.

• The link with female friendships. Hence the publications where they appear traveling alone or with a group of female friends.