Spotlight Seekers

Description of their identity

Spotlight Seekers is a tribe made up of young profiles from 15 to 25 years in totality, mostly male, who use their digital social media to promote themselves in two main activities:

1. They impersonate themselves as characters from series or movies.
2. They promote themselves as if they were part of the entertainment world.

Therefore, the contents they display have in common that they appear in these being the center of attention, either because they are personified, or, because they are inserted in a context related to the fame they seek for themselves.