Steminists
Description of their identity
The Steminists tribe comprises women, mostly students, who use social networks to share singular experiences and views of the world. These individuals are susceptible to the themes of inclusivity, equity and equal opportunity and value the success of women in technical fields. They also share a passion for innovation in engineering, especially in the fields of physics and robotics.
This tribe values women scientists and calls for respect for sexual, gender, and ethnic diversity more generally. Steminists advocate for women's presence and success in engineering and technical fields.
Gender
100% Women
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Travel, engineering and innovation, outdoor sports, mountain landscapes, social relations.
Brands who they follow/interact with
Google, Shopify, Starbucks, Forbes, Hubspot, Macy's, Nike, Women Who Code.
What hurts or causes them conflict
One of the things that bother this tribe the most is social injustice and the lack of opportunities for women in the labor and social spheres, especially in areas where men have always been more represented. Their identity depends on the relationship between independence, aesthetics and social demands.
Kind of Stories consumed by the tribe
Steminists respond primarily to content that represents a springboard to social and professional success for all. A success they associate with technical innovation and scientific research. The notion of equal opportunity is essential and inextricably linked to recognising individuality, origins, and orientations. This tribe is particularly affected when content reflects women's presence and success in engineering and science.
Google Ads Keywords
“social justice,” “feminism,” “women in science,” “entrepreneur women,” “women changing the world.”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| Work-Industries: Business decision makers, Business and finance/ Engineering | Business and Industry: Engineering, Entrepreneurship, Small business, Higher education, Management | |
| Education - Fields of study: Engineering, Science | Hobbies and activities - Travel: Nature, Tourism / Sports and Outdoors: Outdoor recreation | |
| -Other interests: Social Science |