Vineyard Localists

Description of their identity

Members of the Vineyard Localists tribe are wine consumers for whom short circuits, proximity and support for the local economy (producers, restaurateurs, etc.) are primary concerns. They are looking for authentic experiences that put them in touch with the places where the wines they consume are produced. They want the "real thing", the local thing, and above all, they want to visit the vineyards from which they will drink the fruit.

Conversation Topics

Wine, vineyards, production sites, local economy, local restaurants.

Brands who they follow/interact with

Food & Travel, Concha y Toro Wine, Penfolds, Maison Mirabeau, Wine Tourism, Artesa Vineyards & Winery.

What hurts or causes them conflict

One of the things that bothers this tribe the most is the lack of support for local consumption and recognition for these small businesses. For them, it is essential to demonstrate the figure of the connoisseur while supporting local producers, as they know that they are dealing with a quality product.

Kind of Stories consumed by the tribe

They follow brands and narratives that mainly focus their content on authentic wine and producer experiences. Events that allow these individuals to immerse themselves as closely as possible in wine-making are also narratives they follow.

Google Ads Keywords

"local consumption, local restaurants, wine and food, local production, local economy, support for small entrepreneurs, local consumption."

Facebook Ads Targeting

Facebook Ads Targeting

Brands and campaigns that may address this consumer tribe: