Vino Prophets

Description of their identity

Vino Prophets are individuals whose identity is linked to their passion for wine as a personal brand. They are wine experts, offering general advice and recommendations on wines. What's more, they like to show their audience around wine-producing areas. Their relationship with wine is thus a way of distinguishing themselves and enjoying a certain social status. From this point of view, wine is both a passion and a means of subsistence.

Conversation Topics

Wine knowledge sharing, wine events, content creation, and a delight in the product- Wine is a means of sharing knowledge and passion on social networks.

Brands who they follow/interact with

Vino.Ted, The Wine Stache, WSET Global, Delish, Food & Travel, Artesa Winery, Wine Tourism.

What hurts or causes them conflict

This tribe's frustration lies in the fact that they cannot be recognized as wine experts and are not perceived as successful in their personal brand and sales area. For them, maintaining this profile and demonstrating to others that they retain their social status thanks to their knowledge is of utmost importance.

Kind of Stories consumed by the tribe

This tribe relates to content focusing on wine-related events (festivals, fairs, etc.) and publications linked to content creation, such as wine initiation guides, behind-the-scenes, etc. Publications on social networks could include live wine tastings, interviews with sommeliers, reports on wine regions, and games and quizzes.

Google Ads Keywords

“winefluencers,” “wine blogger,” “expert tasting wine,” “wine experts.”

Facebook Ads Targeting

Brands and campaigns that may address this consumer tribe: