Vogue Birds
Description of their identity
This tribe is made up of men from the LGBT+ community who position themselves as postmodern luxury centered on experiences such as travel, aesthetics, and gastronomy.
The central axis of the tribe shows their aesthetic taste, travels, and what they eat, but it also makes their partner very present in these moments of luxury and recreation. They show a casual image attached to a cosmopolitan lifestyle and the important role their partner plays in their life.
Gender
100% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Travel, gastronomy, couple, love is love, culture, architecture, LGBTQ+
Brands who they follow/interact with
LEGO, SAINT LAURENT, Starbucks, Apple, Armani Beauty, Prime Video, Linkedin, HUGO.
What hurts or causes them conflict
One of the tribe's biggest frustrations is not maintaining the aesthetics in their publications related to their lifestyle. They also like to show others their perfect lifestyle as a couple.
Kind of Stories consumed by the tribe
This tribe participates in digital public spaces where they can express their sentimental relationships. It is also a platform to socialize, train, and study with people who share the same identity axes. Likewise, they follow brands related to travel, gastronomy, and luxury.
Google Ads Keywords
"Couples travel", "gastronomy," "gastronomic tour," "trips and outings," "travel and experiences," "LGBTQ Community."
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| Hobbies and activities: Travel: Tourism | Consumer classification: People who prefer high values | |
| Food and drink: Restaurants: Dinner | Travel: Frequent travelers | |
| -Other interests: Gastronomy, Luxury Goods |
What social media accounts do they follow?
What podcasts do they listen to?
Related Lifestyle