Google & Gorillaz
Gorillaz uses Google's augmented reality technology in their performance.
Through a virtual Gorillaz performance in New York and London, Google conducted experiments using location-based augmented reality (AR) capabilities for mobile devices. The performance, which took place in Times Square and Piccadilly Circus in December 2022, was "live performed" utilizing a map-connected augmented reality technology developed by Google and referred to as ARCore Geospatial API. Through the band's Presents app, which was produced by Google, The Gorillaz performed their track "Skinny Ape." The permanent augmented reality created by the AR technology is overlaid onto the real world using data from Google Maps and GPS coordinates. The location-based experience was created so that it would incorporate real-life elements of the surrounding environment into the show.