Snap & LiveNation
Snap and Live Nation have partnered to bring augmented reality technology to concerts and festivals.
With the assistance of Snap Inc.'s creative studio Arcadia, Snapchat announced in April 2022 a new multi-year relationship with Live Nation to create a deeper connection between artists and fans by elevating performances beyond stages and screens using custom-built, immersive augmented reality (AR). This cooperation is intended to elevate performances beyond stages and screens. At certain events, attendees can open the Snapchat Camera to participate in augmented reality (AR) experiences that are seamlessly integrated into the experience of attending a show. These experiences help extend the artist's creative canvas into the audience and contribute to the creation of one-of-a-kind, memorable moments. Festivalgoers will soon be able to utilize augmented reality (AR) to virtually try on items, locate friends, and learn about unique sites across the festival grounds.