Consumer Tribe: Music Festivals

Consumer Tribe: Tomorrowlanders
Keywords: EDM; concerts; festivals; art exhibitions; alcohol consumption; dog photography; bicycles; movies; PLUR community.

Description of their identity

The Tomorrowlanders tribe is made up of young people and adults (18 to 35 years old) who link their identity to the consumption of electronic music concerts (also called raves) and the admiration of cultural and artistic goods. Both identity traits have their raison d'être from the distinction of the person from the status quo. And therefore, art and music are not only vigorous activities or devotions but elements that distinguish them from the rest that give them independence from others. Usually, the majority of this tribe is also part of the PLUR community.

PLUR stands for Peace, Love, Unity, and Respect, which are the core principles of rave culture. Raving and rave culture celebrate love for dance, music, and self-expression. The popularity of EDM (Electronic Dance Music) festivals has skyrocketed thanks to the PLUR rave vibes that make it what it is today, which has resulted in the innovation of electronic music and EDM festivals.

In addition, their identity linked to music and art is not only a matter of entertainment and differentiation; it also has a social and activist character: it modulates and shapes a constant concern for social and natural welfare. Hence their digital activity: they upload images that advocate for animals, post links that develop the problem of mobility, attend concerts that raise money for a social cause, publish hyperlinks that support cycling, and expose artistic issues from an activist character.

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