About Us

With offices in Mexico and Switzerland, Antropomedia focuses on audience analysis by applying anthropology and other digital methods to study the construction of consumer tribes and collective identities in social networks. To achieve this, we adapted the symbolic interactionism theory and pioneered using 3D sociograms, NLP, and AI to represent relationships between followers, interacting users, and content in social media.

Helping organizations understand their audiences allows them to reduce their marketing waste, which is one of the foundations of our motivation and commitment, in addition to a desire to apply our analytical skills to the gradually dehumanized digital world and live off our passion by doing applied research with broader impacts than just academic spheres.

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