Eureka Garage is Antropomedia Express’s one-page innovation framework. It channels business problems through curated consumer data, playful cognition, and rapid validation so that teams move from information overload to an Eureka moment—a flash of clarity that unlocks new value propositions, concepts, or tactics. Research on mind-wandering and problem-oriented day-dreaming shows that such moments can be engineered when rich stimuli are paired with relaxed, associative thinking, then crystallised into a concrete action plan.
Unlike lengthy worksheets, Eureka Garage fits on a single sheet, forcing focus while still drawing on > more than 5,000 case studies, > more than 2,000 statistics, and 570+ digital tribes inside Antropomedia Express.