Defend a brief in the boardroom
Back creative direction with citable cultural evidence using Find Your Tribe and Get Stats, so the answer to "how do you know" is documented before the meeting starts.
Antropomedia Express · Consumer Tribes Intelligence
The encyclopedia of consumer tribes
Built by digital anthropologists since 2011
650+ tribes, 5,500+ case studies, 2,000+ consumer statistics. Each tribe profile is the output of a sociogram® analysis, our proprietary method for revealing how people gather and identify with one another online.
Want to talk to a current member before you decide? Write to us and we'll connect you.
Every tribe is a sociogram®
Every tribe profile in this encyclopedia started as a sociogram®: a network analysis where each node is a real user, each edge is a real follow or interaction, and each cluster is a culturally coherent group of consumers who recognize one another.
The method was first published by our co-founders in Virtualis in 2017 and has been refined across decades of consulting projects with global brands.
Read the methodology paper →
What members decide with Antropomedia Express
Nine decisions brand, insights, innovation, and transformation teams return to most often.
Validate creative before launch
Upload campaign imagery to TribeScan and receive an On-Code / Off-Code classification across three dimensions: tribal alignment, intention match, semiotic clarity.
Enter a new geography
Adapt a tribe profile to a specific market. A Weeb in Zürich gathers differently than a Weeb in São Paulo, and Ask The Tribe captures the local nuance.
Win an agency pitch
Bank of Innovation surfaces a precedent case with anthropological reframe. Antropomedia Positions composes a 15-page editorial brief in under a minute.
Reposition a brand
Browse 650+ tribes mapped with sociogram® to find the cultural territory your competition has not claimed yet.
Onboard a new team to a market
Give incoming hires a 15-year cultural primer. The encyclopedia becomes the shared vocabulary your insights team uses daily.
Equip a global team with one source
Stop fragmenting cultural research across regional vendors and ad-hoc decks. With multi-seat licenses, your strategy, brand, and innovation leads in every market work from the same corpus, with the same vocabulary, and the same citable evidence.
Anchor digital transformation in culture
Roadmaps that ignore culture stall at adoption. Bring tribes, statistics, and case precedent into your transformation planning so customer experience initiatives connect to the human behaviors they need to change.
Run a workshop that ends in alignment
Use the Eureka Garage canvas with Antropomedia Express as the shared evidence base. Teams move from scattered opinions to one culture-grounded breakthrough in a single session, with every decision linked to a tribe, a stat, or a case the room can revisit.
Inside Antropomedia Express
Six live products, one corpus.
Consumer Tribes Encyclopedia
650+ tribe profiles with motivations, aesthetics, mood boards, and purchase triggers. Citable, updated daily.
See a sample tribe →Find Your Tribe
Describe a vague audience and receive a tribe match with confidence score and cultural codes.
See it in action →TribeScan
Upload campaign imagery and receive On-Code / Off-Code classification across three dimensions.
See an analysis →Antropomedia Positions
Editorial reports composed in under a minute from the corpus. Five to seven pages, citable.
See a sample report →Bank of Innovation
Precedent case studies surfaced with anthropological reframe and concrete KPIs.
Browse cases →Eureka Garage
The one-page breakthrough canvas. Grounded in insight cognition research.
Open the canvas →
Antropomedia Positions
Walk into the room with a point of view
Antropomedia Positions composes editorial briefs from the corpus, on demand. Tell us your business objective. We name the tribes to address, the cases to borrow from, the data that anchors your argument, and the next moves to consider. In five to seven pages. In under a minute.
Free members generate one Position. Genius members generate four every month.
Voices from members and partners
Real teams, real engagements, on the record.
"I highly recommend working with the Antropomedia team. I learned a great deal about my audience and my tribes through their study of Ikepod's social media presence. The starting point is unusual because the approach is closer to academic research than to standard marketing analysis, but the conclusions are thoroughly grounded and the recommendations make a full 360 implementation possible. I assumed this was something only large companies could use; a young company like mine has been able to draw real advantages from it. Money's worth."
"Working with Antropomedia has been a true revelation. Their digital anthropological method delivers an understanding of customers that neither quantitative nor qualitative market research can match. We have worked together on three different projects across hospitality, training, and wine, and in every case the insights have been decisive in building authentic and successful customer experiences. I recommend their research to any company that wants to truly understand its customers."
"Antropomedia gave us a much clearer understanding of who our social followers actually are, and more importantly, practical guidance on how to engage them. Most destination marketing organizations would not pay much attention to local followers because the job is to reach visitors from outside the city. Antropomedia recommended the opposite: stay close to local followers, because they amplify the message to their own networks far beyond our city. We live in a world chasing vanity metrics, engagement, likes, page visits, when what matters is whether the work delivers on the real objective. I see many destination offices still reporting engagement as if it were success."
From long-standing partners
"From the beginning, Antropomedia has been more than a vendor; they became a true strategic partner. The relationship has only deepened with the years. Their professionalism, responsiveness, and care for our needs make them one of our most organized partners. Each project becomes their project. We value the relationship we have built and look forward to many more years together."
"The impact of the work became clear during the presentation to industry professionals. It led directly to the publication of a brochure for our winegrowers, fresh and innovative ideas, and a meaningful adaptation of our communications and events."
How Antropomedia compares
Where you would otherwise turn for cultural intelligence.
| Antropomedia Express | Generic LLMs | Internal research | |
|---|---|---|---|
| Methodology | Sociogram® + digital anthropology | Probabilistic inference | Variable |
| Update cadence | Daily editorial, weekly newsletter | Real-time, unverified | Project-based |
| Cultural depth | 650+ verified tribes | None | Depends on team |
| Citable sources | Each claim links to corpus URL | Hallucinates citations | Strong but slow |
| Annual cost | $2,740 per seat | $0 to $240 | $40,000+ per project |
| Time to first insight | Minutes | Minutes, low quality | Weeks |
One way to work with the corpus
Same editorial standard, built for the strategist who works with the corpus daily.
Monthly
Yearly · save 25%
Free
Explore the platform at no cost.
$0
Start free
- 📈 Global Consumer Statistics: Full access to credible metrics from markets around the world. Back every recommendation with hard evidence.
- 💡 Eurekas Archive: Our growing library of hand-picked innovations—actionable breakthroughs ready to inspire campaigns, product bets, and tribal strategies.
- ✉️ Eureka Garage Newsletter: Weekly briefing on consumer tribes trends, global statistics, breakthrough innovations, and case studies—curated to fuel your next campaign or product bet.
Genius
Full access to the platform.
CHF 300
/month
CHF 2,700
/year
Start Genius
Start Genius
- 🤖 AI Toolkit: Specialized assistants powered by tribal intelligence. Identify your tribe, validate imagery, coach sales, pull stats, surface case studies, and generate bold ideas.
- ✉️ Trend Briefings: Regular intelligence on emerging tribe behaviors, global stats, and relevant case studies delivered to your inbox.
- 💬 Member Community: Discuss, debate, and exchange perspectives with strategists, planners, and researchers who think in tribes.
- 🚨 Priority Support: Direct access when you need help fast.
- 👤 Single Seat: One user license per subscription.
Genius
Full access to the platform.
$304
/month
$2,740
/year
Start Genius
Start Genius
- 🗂️ Consumer Tribes Encyclopedia: Deep profiles on tribes worldwide—motivations, aesthetics, purchase triggers, and cultural codes ready to inform your strategy.
- 📈 Global Consumer Stats: Credible, up-to-date metrics to anchor strategies, budgets, and stakeholder decisions in hard evidence.
- 💡 Case Study Repository: Searchable database of recent campaigns with brand, objective, and outcomes—proof that "this works" when you need it.
- 🤖 AI Toolkit: Specialized assistants powered by tribal intelligence. Identify your tribe, validate imagery, coach sales, pull stats, surface case studies, and generate bold ideas.
- ✉️ Trend Briefings: Regular intelligence on emerging tribe behaviors, global stats, and relevant case studies delivered to your inbox.
- 💬 Member Community: Discuss, debate, and exchange perspectives with strategists, planners, and researchers who think in tribes.
- 🚨 Priority Support: Direct access when you need help fast.
- 👤 Single Seat: One user license per subscription.
Genius
Full access to the platform.
€304
/month
€2,740
/year
Start Genius
Start Genius
- 🗂️ Consumer Tribes Encyclopedia: Deep profiles on tribes worldwide—motivations, aesthetics, purchase triggers, and cultural codes ready to inform your strategy
- 📈 Global Consumer Stats: Credible, up-to-date metrics to anchor strategies, budgets, and stakeholder decisions in hard evidence.
- 💡 Case Study Repository: Searchable database of recent campaigns with brand, objective, and outcomes—proof that "this works" when you need it.
- 🤖 AI Toolkit: Specialized assistants powered by tribal intelligence. Identify your tribe, validate imagery, coach sales, pull stats, surface case studies, and generate bold ideas.
- ✉️ Trend Briefings: Regular intelligence on emerging tribe behaviors, global stats, and relevant case studies delivered to your inbox.
- 💬 Member Community: Discuss, debate, and exchange perspectives with strategists, planners, and researchers who think in tribes.
- 🚨 Priority Support: Direct access when you need help fast.
- 👤 Single Seat: One user license per subscription.
Genius
Full access to the platform.
MX$5,200
/month
MX$47,000
/year
Start Genius
Start Genius
- ✉️ Receive news on trends, statistics and some case studies related to consumer tribes around the world.
- 📈 Full access to consumer statistics from around the world.
- 💡 Full access to the repository of case studies.
- 🗂️ Full access to the encyclopedia of consumer tribes.
- 💬 Engage in discussions and comments with other members.
- 🤖 AI Toolkit: Specialized assistants powered by tribal intelligence. Identify your tribe, validate imagery, coach sales, pull stats, surface case studies, and generate bold ideas.
- 🚨 Priority support.
- 👤 Single Seat: One user license per subscription.
Looking to bring Antropomedia Express to your team? Write to us and we'll help you set it up.
Our "Ask Anyone" policy
Instead of a money-back guarantee, we offer something more useful. Write to us and we'll connect you with one of our current clients so you can ask them directly what working with Antropomedia is like. No script, no filter, no sales pitch.
Where the methodology has been featured
Press
BFM TV · France
Antropomedia Europe interview on digital anthropology applied to business. Ten million daily reach according to Médiamétrie.
Academic publication
Virtualis · 2017
"Métodos cualitativos digitales" by Servin and González, the first peer-reviewed paper on the sociogram® method.
Conference
Michigan State University · 2022
"The Construction of Collective Identities in Social Networks" presented at the Global Digital Humanities Symposium.
Membership
SwissCham Mexico
Active member alongside Zurich Insurance, Schindler, ABB, Holcim, and Adecco.
Questions we hear most often
What makes the sociogram® method distinctive?
A sociogram® reveals consumer tribes by analyzing real network behavior on social platforms: who follows whom, who interacts with whom, who recognizes whom. The clusters that emerge are not personas we imagine. They are groups that already exist online and identify with one another through shared meaning. When a member of your team needs to answer "how do you know who this audience really is," the answer is documented in the network itself.
Are the tribes tied to a specific country or region?
Consumer tribes are post-demographic. They form around shared meaning, aesthetics, and identity, not zip codes. The same tribe can exist in Zürich, Mexico City, and Seoul, but with local nuances in how it shows up. Tools like Ask The Tribe and Antropomedia Positions let you geo-reference a tribe to the specific market you care about, so the recommendations you take to your team are calibrated for where the work will actually run.
Is the AI Toolkit just ChatGPT with a different label?
The AI Toolkit operates on the Antropomedia corpus, not on the open web. Every tribe, statistic, and case study it references is editorially curated and citable. If you have used a generic LLM for consumer research, you have seen the problem with unverifiable inference. That problem does not exist here.
Is onboarding included?
All paid members receive a video walkthrough and a written guide. Genius members can opt in to a 30-minute live onboarding session with the Antropomedia team.
What is the cancellation policy?
Cancel anytime. Instead of a money-back guarantee, we offer the Ask Anyone policy: before you decide, write to us and we connect you with a current client so you can ask them directly. After that, the decision is yours.
How often is the corpus updated?
The editorial team publishes new content daily, mixing tribes, case studies, and consumer statistics. Members receive a weekly newsletter that gathers the most relevant additions of the week.
Do tribes apply outside the geography where they were mapped?
In many cases yes. The AI Toolkit includes a localization assistant that adapts an insight to a specific market. A tribe mapped in São Paulo behaves differently in Tokyo, and the platform makes that distinction explicit.
Can I pay by invoice or purchase order?
Genius is credit card only. If you need to pay by invoice or purchase order for a single seat or for a team, write to support@antropomedia.com and we work it out with you.
Still have questions?
Write to support@antropomedia.com and we get back to you within 24 hours.
Start building briefs around culture
650+ tribes. 5,500+ case studies. 2,000+ statistics. One editorial source.
Want to talk to a current member before you decide? Write to us and we'll connect you.