v. 10.07.2026
We inform the Users that the following Terms and Conditions apply to them by the simple use or access to any of the pages, web and mobile applications, software, and applications in general, that integrate the Portal http://www.consumertribes.com (from now on and, jointly and indistinctly, the "Portal"), so we understand that you accept them and agree to be bound to their compliance. If you disagree with the Terms and Conditions, you must refrain from accessing or using the Portal.
Estrategias Sociales Antropomedia S.A. de C.V. and/or its subsidiaries, controlling, related parties, and affiliates (from now on and, jointly and severally, the "Company") reserve the right to modify the content of the Portal at any time, without prior notice.
The User, understood as the person who uses or accesses the Portal using computer equipment and/or any communication equipment or device (hereinafter the "User"), agrees not to use devices, software, or any other means tending to interfere in the activities and/or operations of the Portal, in the databases and/or information contained therein.
Use and Restrictions
The access or use of the Portal expresses the full and unreserved adherence of the User to the present Terms and Conditions. Through the Portal, the User will use, contract and/or use various services and contents (the "Services and Contents"), made available by the Company. The Company shall have the right to deny, restrict or condition the User's access to the Portal, in whole or in part, at its sole discretion, as well as to modify the Services and Contents of the Portal at any time and without prior notice.
The User acknowledges that not all Services and Content are available in all geographic areas and that some Services and Content may be used only after the User has previously contracted, activated or registered and/or paid for them. The Company does not guarantee the availability and continuity of the operation of the Portal and the Services and Contents, nor the usefulness of the Portal or the Services and Contents in relation to any specific activity, regardless of the means of access used by the User. The Company shall not be liable for any damage or loss of any nature whatsoever that may be caused due to the lack of availability or continuity of operation of the Portal and/or the Services and Contents.
The use of the Services and Contents in the Portal is the exclusive responsibility of the User, who in any case must use them according to the functionalities allowed in the Portal itself and the uses authorized in these Terms and Conditions, so the User agrees to use them in such a way that they do not contravene good customs, the rights of third parties, the rules of use and coexistence on the Internet, the laws of Mexico and the legislation in force in the country in which the User is when accessing the Portal and using the Services and Contents. The Portal is for the individual use of the User and therefore the User may not commercialize the Services and Contents in any way. For clarity, this restriction does not prevent the User from using Outputs, as defined below, in the advertising and promotion of the User's own products and services under the license granted in these Terms and Conditions.
Restrictions
The User does not have the right to place hyperlinks within the Portal, to use the links of the Portal, nor the right to place or use the Services and Contents in sites or pages of the User or third parties without prior written authorization from the Company. The User may not prevent any other User from using the Portal or the Services and Contents.
The User may not, directly or through third parties: (i) scrape, crawl, harvest, or extract, by manual or automated means, including through bots, headless browsers, artificial intelligence agents, or any automated tool acting on the User's behalf, the tribe profiles, case studies, statistics, or any other portion of the Company's proprietary corpus, and regardless of whether the content is cached, mirrored, or accessed through intermediaries; (ii) use the Services and Contents, in whole or in part, to build, train, improve, or benchmark any product, dataset, model, or service that competes with the Portal; (iii) resell, sublicense, or offer the Services and Contents, or systematic access to them, as a service to third parties; (iv) probe, attack, overload, or attempt to circumvent quotas, access controls, or security measures of the Portal; or (v) reverse engineer, decompile, or attempt to derive the prompts, models, source code, or internal logic of the Portal, except to the extent such restriction is prohibited by applicable law.
Text and data mining reservation. The Company expressly reserves all rights over the Services and Contents for the purposes of text and data mining, machine learning, and the training, fine-tuning, evaluation, or grounding of artificial intelligence models, within the meaning of Article 4(3) of Directive (EU) 2019/790 and any equivalent provision in other jurisdictions. Access to the Portal does not constitute lawful access for such purposes, and no license for such purposes is granted or implied. This reservation applies to any means of access, human or automated, and to any present or future mining technique.
Database protection. The corpus of tribe profiles, case studies, statistics, and related materials constitutes a protected compilation and database in which the Company has invested substantially. The extraction or reutilization of the whole or a substantial part of its contents, or the repeated and systematic extraction of insubstantial parts, is prohibited and infringes the Company's database and compilation rights in addition to these Terms and Conditions.
Remedies. Any breach of this section entitles the Company to immediately suspend or terminate the User's access without refund, to demand the destruction of any data, datasets, or derivative materials obtained in breach, and to seek injunctive relief and damages. The User acknowledges that a breach of this section may cause the Company irreparable harm for which monetary damages alone would be inadequate.
Intellectual Property
The rights of intellectual property, industrial property with respect to the Services and Contents, the distinctive signs and domains of the Pages or the Portal, as well as the rights of use and exploitation of these, including, but not limited to, their disclosure, publication, reproduction, distribution and transformation, are the exclusive property of the Company. The User does not acquire any intellectual and/or industrial property right by the simple use or access of the Services and Contents of the Portal and, at no time, said use shall be considered as an authorization or license to use the Services and Contents for purposes other than those contemplated in these Terms and Conditions.
Intellectual Property of Third Parties
The User agrees that the provisions stated above regarding the ownership of the Company's intellectual property rights shall also apply to any third-party rights related to the Services and Content made available through the Portal, including but not limited to any content, domains, links, or information presented or linked therein.
The User acknowledges that certain content, references, or links available on the Portal may be protected by copyrights, trademarks, or other intellectual property rights owned by third parties. Both the User and the Company agree to respect such rights and, where applicable, to use such content only under the terms permitted by the original rights holders. The Company does not authorize or endorse the unauthorized use, reproduction, redistribution, or transformation of third-party content.
If you believe that any content displayed on the Portal violates the intellectual property rights of a third party, please contact us immediately at privacy@antropomedia.com so that we may take the necessary steps to review and, if appropriate, remove the content.
AI Generated Features, Inputs and Outputs
Certain Services and Contents of the Portal generate materials by means of artificial intelligence systems, including, without limitation, video advertisements and their accompanying media plans and documents, written reports and positions, chatbot conversations, ideas, and other generated materials (the "AI Features"). The materials that the User provides to the AI Features, such as product names, descriptions, highlights, regions, logos, product images, photographs of the User's products, dishes, or premises, website addresses that the User submits so that the Company may retrieve their publicly available text as creative context, and any other text or files submitted (the "Inputs"), and the materials generated by the AI Features for the User (the "Outputs"), are governed by this section.
Nature of the Outputs. The User acknowledges that Outputs are produced by probabilistic artificial intelligence systems, in part through third-party model providers, and that: (i) Outputs may contain inaccuracies, errors, visual or auditory artifacts, or omissions; (ii) Outputs are synthetic media and do not depict real events, real persons, or real places, even where they appear realistic; (iii) similar or identical Outputs may be generated for other users; and (iv) the Company does not warrant that any Output is free of third-party rights, accurate, fit for a particular purpose, or compliant with the laws or platform policies applicable to the User's intended use.
License to the User. Subject to the User's compliance with these Terms and Conditions and payment of the applicable fees, the Company grants the User a worldwide, non-exclusive, non-transferable license to use, reproduce, publish, communicate publicly, and distribute the Outputs for the advertising and promotion of the User's own products and services, including on advertising platforms and the User's own channels. This license is granted only to the extent of the rights the Company itself holds or is able to grant, and is subject to the terms of the third-party model providers involved in the generation. The User may not resell Outputs as such, offer them as a generation service to third parties, use them to train artificial intelligence models, or represent them as footage of real events or real persons.
License to the Company over Inputs. The User grants the Company a worldwide, non-exclusive, royalty-free license to host, store, reproduce, transform, and process the Inputs, and to transmit them to the third-party providers involved in the generation, solely to the extent necessary to provide, secure, maintain, and improve the Services and Contents. The Company will not use the User's logos or product images to advertise the Company's own services without the User's permission.
Warranties of the User over Inputs. The User represents and warrants that: (i) the User owns or has secured all rights necessary over the Inputs, including trademarks, copyrights, and image rights; (ii) the Inputs do not include the image, voice, or likeness of any real person without that person's valid consent; (iii) the Inputs are not unlawful, deceptive, or infringing; and (iv) where the User submits a website address, the website belongs to the User or to a brand the User is authorized to represent, and directing the Company to read its publicly available text does not breach any third-party terms or rights. The User is solely responsible for the Inputs and for the consequences of submitting them.
Provenance metadata. The Company may embed provenance information in the Outputs, including machine-readable content credentials indicating that the material was generated with artificial intelligence. The User agrees not to remove, alter, or obscure such provenance information.
Acceptable Use of the AI Features
The User agrees not to use the AI Features to create, request, or distribute materials that: (i) impersonate real persons or depict identifiable real persons without their valid consent; (ii) are deceptive, fraudulent, or intended to mislead, including materials presented as authentic footage of real events; (iii) promote unlawful products or activities, or products restricted by the laws or advertising regulations applicable to the User; (iv) infringe intellectual property, privacy, or publicity rights of third parties; (v) are discriminatory, defamatory, or harmful; or (vi) violate the advertising policies of the platforms where the User intends to publish. The Company may refuse, filter, suspend, or revoke generation at its sole discretion where it reasonably believes this section is or may be breached, without this implying any obligation of prior review, monitoring, or editorial control of the User's Inputs or use of Outputs.
Platform Compliance and Synthetic Media Disclosure
The User is solely responsible for the publication and use of the Outputs, including: (i) compliance with the terms, advertising policies, and synthetic media or artificial intelligence disclosure requirements of each platform where the Outputs are published, such as the disclosure toggles and labels required by advertising platforms; (ii) compliance with the laws applicable to the User's advertising, including transparency obligations for artificial intelligence generated content in the jurisdictions where the User operates or publishes; and (iii) obtaining any approvals, licenses, or clearances required for the User's industry or products. The documents and recommendations that accompany the Outputs, including media plans, budgets expressed as formulas, verdict frames, and compliance notes, are general informational aids, do not constitute legal, financial, or professional advice, may become outdated as platform rules change, and do not transfer to the Company any responsibility for the User's campaigns.
Credits, Quotas and Regenerations
Access to certain AI Features is subject to periodic quotas, credits, or regeneration allowances according to the User's plan, as described in the Portal. Unless expressly stated otherwise in the Portal: (i) quotas and credits reset per billing period, do not accumulate, do not roll over, have no cash value, and are not transferable or refundable; (ii) a generation credit is consumed when the corresponding generation is dispatched; (iii) included regeneration allowances are limited per generated piece and expire with it; and (iv) upon termination or cancellation of the subscription, unused quotas and credits are forfeited. Where a generation verifiably fails due to a system error attributable to the Company, the Company may, at its discretion, restore the corresponding credit or regenerate the piece, this being the User's sole remedy for failed generations. The Company may adjust quotas, credits, and allowances prospectively, and may throttle or suspend usage that it reasonably considers abusive, automated, or in breach of these Terms and Conditions.
Quality of the Services and Contents and their Guarantees
Neither the Company, nor its suppliers or business partners, shall be liable for any damage or harm suffered by the User as a result of inaccuracies, consultations made, advice, typographical errors and changes or improvements made periodically to the Services and Contents. The recommendations and advice obtained through the Portal, including those produced by the AI Features, are of a general nature, so they should not be taken into account in the adoption of personal or professional decisions. For this purpose, an appropriate professional should be consulted who can advise the User according to his/her specific needs.
The Company offers the Services and Contents with a reasonable level of competence and diligence from a commercial point of view, however, it does not offer any kind of guarantee in relation to these. The Portal is provided by the Company on an "as is" and "as available" basis. The Company makes no representations or warranties of any kind, express or implied, regarding the operation of the Portal, information, content, materials or products included, nor regarding the commercial performance, reach, engagement, conversion, or return of any advertising material generated through the Portal. The User expressly agrees that use of the Portal is at the User's own risk. The Company reserves the right to remove or delete any information from the Portal, at any time, at its sole discretion. Neither the Company, nor its suppliers or distributors make any specific warranties about the Services and Content; the Company excludes all warranties to the extent permitted by applicable law.
The Services and Contents depend on third-party providers, including model, infrastructure, and payment providers. The Company shall not be liable for interruptions, degradations, changes, or discontinuations attributable to such providers, nor for events beyond its reasonable control.
In accordance with the Terms and Conditions, the Company does not assume and will not assume any type of liability to any person, derived or that could be derived from the Services and Contents, navigation in the Portal, consultations, clarifications and/or any other type of response given by the Company by any means of communication.
The User agrees to indemnify and hold harmless the Company, its shareholders, subsidiaries, affiliates, officers, directors, employees, advisors, attorneys-in-fact, representatives and/or any person related to it, from any liability, claim, damage, or expense, including reasonable attorneys' fees, that may be imputed or claimed by virtue of and/or in connection with the Portal, the provision of the Services and Contents, the User's Inputs, the User's use or publication of the Outputs, the User's breach of these Terms and Conditions, or any other matter derived from these Terms and Conditions.
The User understands and agrees that the Company shall be limited by liability of any kind, in all cases, to the amount paid by the User as consideration for the Services and Content during the twelve months preceding the event giving rise to the claim. Nothing in these Terms and Conditions excludes or limits any liability that cannot be excluded or limited under applicable law, nor affects the mandatory rights that the User may have as a consumer under the laws of his/her country of residence.
Refunds and Cancellations
For the security of the Users, they may at any time cancel the Services and Content they purchase on the Portal, at their sole discretion, and without liability. Cancellation of a subscription stops future renewals; access to paid Services and Contents continues until the end of the billing period already paid.
Subscriptions renew automatically at the end of each billing period, at the then-current price, until cancelled by the User. The User acknowledges that the charges made to debit or credit cards, on the occasion of the Services and Content, will not be subject to refund, including fees for billing periods already started and credits already consumed, and that when making such payments the User is subject to the Terms and Conditions of the service providers related to such payments.
If the User is a consumer in a jurisdiction that grants a statutory right of withdrawal for digital services, the User expressly requests and consents that the provision of the Services and Contents begin immediately upon purchase, and acknowledges that, to the extent permitted by such laws, this immediate provision entails the loss of the right of withdrawal with respect to the services already provided, without prejudice to any mandatory rights that cannot be waived.
Subscriptions
It is possible that for the use and/or contracting of some or all of the Services and Content, it may be necessary for the User to register and for the User to have an automatic and valid payment method associated with such registration, which method may be modified or canceled at the User's discretion. If applicable, the User shall be subject to the Terms and Conditions of the payment platform.
Linked Third-party Goods and Services
The fact that information is offered on the Portal or other linked sites does not imply the recommendation, warranty, sponsorship or endorsement by the Company with respect to such information, goods and/or services. The availability of goods and/or services offered by third parties or linked sites is not the responsibility of the Company. By virtue of the foregoing, the Company shall not be liable to any authority of any nature whatsoever for any matter relating to the sale, consumption, distribution, delivery, availability or performance with respect to any of the goods and/or services offered by third parties or by sites linked or connected through the Portal.
With respect to the Services and Content provided by third parties within or through links to the Portal (such as links, banners and buttons), the Company is limited exclusively, for the convenience of the User, to: (i) informing the User about them and, (ii) providing a means to put the User in contact with suppliers or vendors. The products and/or services marketed within the Portal and/or in the linked third-party sites are provided by independent merchants and shall in no case be understood to be the responsibility of the Company. No employment relationship, partnership or association exists between the Company and such third parties. All advice, counsel, statements, information and content on linked third-party sites or within the Portal represent the opinions and judgments of such third-party; consequently, the Company shall not be liable for any damages or injury suffered by the User as a result thereof.
Confidentiality
The Company is obliged to keep confidential the information it receives from the User that has such character according to the legal dispositions applicable in Mexico; the Company does not assume any obligation to keep confidential any other information that the User provides to it.
Use of non-confidential information
By using the Portal, the User authorizes the Company, in an enunciative but not limited manner, to use, publish, reproduce, divulge, publicly communicate and transmit the non-confidential information, in terms of the established in the Federal Law of Protection of Personal Data in Possession of Private Parties, in the Federal Law of Copyrights, in the Federal Law of Consumer Protection and in any other application in the Mexican legislation. This authorization does not extend to the User's logos and product images submitted as Inputs, whose use by the Company is limited to what is set forth in the section AI Generated Features, Inputs and Outputs.
Cookies
The User who has access to the Portal agrees to receive files transmitted to them by the Company's servers. A "Cookie" is a data file that is stored in the hard disk of the User's computer when the User accesses the Portal. Such files may contain information such as the identification provided by the User or information to track the pages the User has visited. A Cookie cannot read data or information from the User's hard drive or read Cookies created by other sites or pages.
Generally, Cookies are accepted automatically; the User can change the configuration of his/her browser at any time. In the event that the User decides to reject Cookies, it is possible that certain sections of the Portal may not function optimally or may not function at all.
Personal Data
All information that the Company collects from the User is treated with absolute confidentiality in accordance with the legal provisions applicable in Mexican law.
To learn more about the protection of your personal data please see our Privacy Policy.
Access Passes
At all times, the User is solely and ultimately responsible for maintaining the secrecy of the passwords that he/she may have and with which he/she has access to certain Services and Contents of the Portal, as well as for all activity performed through his/her account.
Accounts
The User, when creating an account in the Portal, declares, under oath, that he/she is at least 18 years of age or the legal age of majority in his/her jurisdiction; the User acknowledges that any activity carried out with such account or through it is his/her responsibility and acknowledges that he/she is aware of and accepts the conditions set forth in these Terms and Conditions and in the Privacy Policy. If the User uses the Portal on behalf of a company or organization, the User represents that he/she has authority to bind it, and "User" shall also refer to that company or organization.
Modifications
The Company shall have the right to modify, at any time, the Terms and Conditions. Material modifications will be announced through the Portal or by email to registered Users; continued use of the Portal after a modification takes effect constitutes acceptance of the modified Terms and Conditions. Consequently, the User must read the Terms and Conditions carefully each time he/she intends to use the Portal. Certain Services and Content offered to Users on and/or through the Portal are subject to specific conditions that replace, complete and/or modify these Terms and Conditions. Consequently, the User must also carefully read the corresponding particular conditions before accessing any of the Services and Contents.
Applicable Laws and Jurisdictions
For the interpretation, compliance and execution of these Terms and Conditions, the User agrees that the Federal laws of Mexico shall be applicable and the courts of Guadalajara, Jalisco shall have jurisdiction, expressly waiving any other jurisdiction that may correspond to them due to their present or future domiciles or for any other reason, without prejudice to the mandatory consumer protections and venues that may apply in the User's country of residence and that cannot be waived.
If any provision of these Terms and Conditions is held invalid or unenforceable, the remaining provisions shall remain in full force and effect. The failure of the Company to enforce any provision shall not constitute a waiver. The User may not assign these Terms and Conditions without the Company's prior written consent; the Company may assign them to an affiliate or successor. The sections that by their nature should survive termination, including intellectual property, licenses over Outputs already generated, indemnity, limitations of liability, and applicable law, shall survive.
Contact
The User may contact, at any time, the Company's personnel for any clarification, comment, doubt and/or suggestion related to the Services and Contents, the Portal and/or these Terms and Conditions at privacy@antropomedia.com
