Loyalty programs have been around for a long time, but the internet and digital technologies have led to new and innovative ways to reward and encourage customer loyalty. Here are some trends and case studies that illustrate how businesses are adapting to changing consumer expectations:
Connected Membership
Retailing has made it possible for brands to offer personalized experiences to customers no matter where they are shopping. Connected memberships follow customers as they move from one channel to another, whether online, in-store, or through an app. As a result, brands can offer tailored rewards and recognize loyal customers more easily.