We help brands understand who their audiences really are—not just what they look like on a spreadsheet.
For over 15 years, Antropomedia has pioneered the application of digital anthropology to business strategy. We study how people form collective identities online—the tribes they join, the symbols they share, the values they defend—and translate that cultural intelligence into actionable insight.
Our methodology combines ethnographic rigor with advanced digital methods: AI-powered analysis, network mapping, and social listening that goes beyond sentiment scores. The result? A deeper understanding of why consumers behave the way they do—not just what they click on.
Where we work
With teams in Mexico and Switzerland, we serve clients across the Americas, Europe, and beyond. Our cross-cultural perspective isn't theoretical—it's built into how we operate.
Who we work with
Global brands trust Antropomedia when surface-level segmentation isn't enough:
From luxury positioning to mass-market strategy, our tribal intelligence has shaped campaigns, product launches, and brand architectures across industries.
Why we do this
Most marketing is wasted on the wrong audiences. We believe it doesn't have to be.
By helping organizations truly understand who they're talking to, we reduce guesswork, cut waste, and make marketing more human—even in an increasingly algorithm-driven world.
Antropomedia Express is the product of that mission: 15+ years of research distilled into a platform that gives strategists, marketers, and researchers the cultural clarity they need to make better decisions, faster.
Helping organizations understand their audiences allows them to reduce their marketing waste, which is one of the foundations of our motivation and commitment, in addition to a desire to apply our analytical skills to the gradually dehumanized digital world and live off our passion by doing applied research with broader impacts than just academic spheres.