Eurekas

We scout and curate deployed innovations across themes like 3D printing, 5G, AI, AR, blockchain, and sustainability, as well as actionable breakthroughs to fuel campaigns, product bets, service design, and strategies for your consumer tribes.

Common Sense Media

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Brand Semiotics, Digital Anthropology, Social Identity, Consumer Socialization, Mediation, Consumer Culture

The "Tinder of Scholarships"

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rand Semiotics, Digital Anthropology, Platform Affordances, Consumer Culture, Social Identity, Case Study

Singapore University & OpenAI

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Symbolic Consumption, Social Identity, Algorithm Aversion, Digital Anthropology, Datafication, Technology Adoption

Harvard Business School AI Coaches

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Symbolic Consumption, Cultural Capital, Brand Semiotics, Social Identity, Digital Anthropology, Case Study

Georgia Institute of Technology: Bitcoin Campus Purchase

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Symbolic Consumption, Technology Adoption, Brand Semiotics, Institutional Identity, First-Mover Advantage, Case Study

AJE Eduardo & Mirtha Añaños Foundation

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Brand Semiotics, Social Identity, Digital Anthropology, Algorithm Aversion, Consumer Culture, Case Study

Cadbury & MCoBeauty: Eyeshadow Meets Chocolate

tiers

Brand Semiotics, Consumer Culture, Social Identity, Category Codes, Symbolic Consumption, Digital Anthropology

Desperados & Paolina Russo

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Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Ritual, Consumer Culture

Mercedes-Benz & LG Uplus

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Brand Semiotics, Symbolic Consumption, Material Culture, Digital Anthropology, Affordances, Reference Groups

Pepsi & Glamlite Cosmetics

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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Social Commerce, Category Entry

Honda & Syunsoku

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Brand Semiotics, Symbolic Consumption, Reference Groups, Identity Projects, Material Culture, Strategic Partnerships

Toyota & Sushiro

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Brand Community, Symbolic Consumption, Brand Semiotics, Reference Groups, Ritual, Scarcity