Eurekas

We scout and curate deployed innovations across themes like 3D printing, 5G, AI, AR, blockchain, and sustainability—actionable breakthroughs to fuel campaigns, product bets, service design, and strategies for your consumer tribes.

Citroën Calm Diffuser

members

Citroën, Pets, Multispecies, Sensory, Mobility, Branding, Cars

Glocal Me: When Pets Dial Home

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Petphone, Glocalme, Companionship, Algorithm, Attachment

PettiChat: Decoding the Non-Human

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Pettichat, Artificial Intelligence, Wearables, Datafication, Brand Strategy

Fi Series 3+

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Wearables, Datafication, Petcare, Branding, Surveillance, Quantifiedself

Mars and Amazon: Cat Decoder

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Artificial Intelligence, Pet Humanisation, Retail Media, Brand Semiotics, Consumer Engagement

PurrPurr AI Collar

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Pet Tech, Emotional AI, Collar, Animals, MBTI, Pets

Lay's Chips

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Lays, Pepsico, Madrid, Restaurant, Semiotics, Branding

Graza: Squeezing Into Culture

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Graza, Mayonnaise, Semiotics, Wholefoods, Brand extension,

Valerie’s Place

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Valerie Bertinelli, Subscription, Platform, Community, Authenticity, 2DC

Seda × Kibon

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Seda, Kibon, Cobranding, Nostalgia, Semiotics, Haircare,

Poca: Riding the Fiber Wave

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Poca, Fiber, Wellness, Semiotics, Branding, Sweetener

Row 7 Seed Company

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Row 7, Dan Barber, Brand Semiotics, Food Culture, Premiumization