Proud Parents

Consumer Tribe: Proud Parents

Proud Parents
Consumer Tribe: Proud Parents
💡
Keywords: Family photos; meetings; children achievements; goals; universities; family. 

Description of their identity
Proud Parents is a tribe of older parents who are in a period when their children are in high school or college. This tribe is more passionate about showing off their children's accomplishments than theirs.

Pride in their children becomes, in effect, the central axis that coordinates their behaviour. For the tribe, showing off the achievements and activities of their offspring becomes an act that reflects their pride and demonstrates how the family role has been fulfilled. The children become a mirror: by naming their successes, reference is made to excellence in the paternal and maternal roles.

Read the full story

Subscribe
Already have an account? Sign in
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.