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Antropomedia Express: Consumer Tribes
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Family & Relationships

Family & Relationships

Family and relationships are a type of experience that allows us to understand those consumer tribes that have their raison d'être based on the connection with the other, be it from an affective relationship (as a couple), friendship, animal pet, or family.
Personifi AI
Case Studies Technology Family & Relationships

Personifi AI

tiers
Anthropomorphism, Artificial Intelligence, Pet Technology, Consumer Culture, Human-Animal Communication, Techno-Animism
A-dry A-dry
Carpe Diem Patriarchs
Consumer Tribes Luxury Family & Relationships Travel and Outdoors

Carpe Diem Patriarchs

tiers
Consumer Tribe: Carpe Diem Patriarchs
Eureka Eureka
Arizona State University
Case Studies Family & Relationships Learning and Teaching

Arizona State University

tiers
Empty Nest Transition, Digital Community Formation, Institutional Life Management, Consumer Identity Reconstruction, Virtual Support Networks, Educational Commodification
Eureka Eureka
Pandemic Shifts Parenthood Plans for Gen Z
Consumer Statistics Family & Relationships

Pandemic Shifts Parenthood Plans for Gen Z

members
Global
Eureka Eureka
Wealthier People Report Greater Satisfaction
Consumer Statistics Family & Relationships

Wealthier People Report Greater Satisfaction

members
Global
Eureka Eureka
Tinder SoleMates Run Club
Case Studies Sports and Games Family & Relationships

Tinder SoleMates Run Club

tiers
Embodied Sociality, Ritual Consumption, Platform Capitalism, Digital Courtship, Experience Marketing, Communitas
Eureka Eureka
The Dad Shift
Case Studies Mobility and Transport Family & Relationships Social Awareness

The Dad Shift

tiers
Parental leave activism, Gender equity, Masculinity performance, Family policy, Social semiotics, Public space intervention
Eureka Eureka
Doggper by Burger King
Case Studies Food & Beverage Family & Relationships

Doggper by Burger King

tiers
Multi-species Marketing, Pet Humanization, Brand Extension, Consumption Rituals, Corporate Social Responsibility, Companion Animals
Eureka Eureka
Crushkeepers
Consumer Tribes Family & Relationships

Crushkeepers

tiers
Consumer Tribe: Crushkeepers
Eureka Eureka
Enabot
Case Studies Technology Family & Relationships

Enabot

tiers
Pet technology, Digital companionship, Remote surveillance, Human-animal bond, Algorithmic care, Networked pet ownership
Eureka Eureka
Luxe Sisters
Consumer Tribes Family & Relationships Luxury Fashion and Apparel

Luxe Sisters

tiers
Consumer Tribe: Luxe Sisters
Eureka Eureka
Neonsoul Flickfans
Consumer Tribes Film & TV Entertainment Religious / Spiritual Family & Relationships

Neonsoul Flickfans

tiers
Consumer Tribe: Neonsoul Flickfans
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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