The Ramadan collection enables Muslims to celebrate in a fashionable manner.
The Nisa dUCk apparel collection, which was inspired by the wife of Prophet Muhammad, was used to commemorate Ramadan and Hari Raya by dUCk Group, a Malaysia-based brand that focuses on providing modest lifestyle options for women. In the month of March 2024, dUCk organized a number of in-person events, including staycations, workshops, and bazaars, for the purpose of providing participants with the opportunity to engage in conversations about spirituality and to make connections with other consumers. During the season of fasting, the firm also collaborated with shopping malls in Malaysia to supply prayer clothes in the prayer rooms of the malls. On the digital front, the company is releasing Sahur Bites, which are one-minute daily Instagram content that provide Ramadan reflections.