Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.

Ant Financial: The Calorie Account

tiers

Consumer Culture, Datafication, Algorithmic Advice, Social Identity, Technological Mediation, Case Study

Four Hundred Inspection Points Signal the Rise of Preventive Home Insurance

members

Global

Seventy Thousand Pharmacies Accelerate Access to GLP-1 Therapies

members

North America

Ninety Percent Accuracy Advances AI-Powered Pregnancy Monitoring

members

Oceania

Recompose: The Greenest Goodbye

tiers

Consumer Culture, Brand Semiotics, Social Identity, Symbolic Consumption, Sustainability, Market Entry

Air Canada: Arriving Rested

tiers

Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Wellness, Airlines

Ninety-Five Percent Clinical Agreement Validates At-Home Cancer Screening

members

Global

Givaudan: Scent as a Time-Released Sign

tiers

Brand Semiotics, Consumer Culture, Symbolic Consumption, Sensory Marketing, Philosophy Of Technology, Case Study

CrossFit: The body is data

tiers

Symbolic Consumption, Datafication, Brand Community, Digital Anthropology, Self-Tracking, Reference Groups

The Skin Patch Doctor

tiers

Brand Semiotics, Consumer Culture, Algorithm Aversion, Digital Anthropology, Embodiment, Innovation Strategy

Momcozy: The Contact-Free Nursery

tiers

Consumer Culture, Brand Semiotics, Self-Tracking, Digital Anthropology, Datafication, Care, Baby Care, Monitoring, Parenting,