Case Studies Health & Wellbeing Technology Flow Neuroscience: Clinical Treatment Outside the Clinic tiers Consumer Culture, Brand Semiotics, Digital Anthropology, Self-Tracking, Symbolic Consumption, Market Entry Adriana Chiñas
Case Studies Travel and Outdoors Health & Wellbeing Hamad International Airport: Twenty Minutes to Recover Between Flights tiers Consumer Culture, Brand Semiotics, Servicescape Design, Digital Anthropology, Consumption Journey, Symbolic Consumption Adriana Chiñas
Case Studies Health & Wellbeing Sports and Games GymNation: Can Sleeping Count as a Workout? tiers Brand Semiotics, Consumer Culture, Ritual, Social Identity, Digital Anthropology, Self-Care Adriana Chiñas
Case Studies Personal Aesthetics Health & Wellbeing Kolmar Korea: Adding Heat Relief to SPF tiers Sun Care, Brand Semiotics, Symbolic Consumption, Consumer Identity, Sensory Design, Case Study Adriana Chiñas
Case Studies Health & Wellbeing Social Media Sports and Games BurnLab: Making the Gym Camera-Ready tiers Servicescape, Brand Semiotics, Social Identity, Digital Anthropology, Consumer Tribes, Symbolic Consumption Adriana Chiñas
Case Studies Health & Wellbeing Technology Personal Aesthetics Business To Business Dyson CameraJet: Engineering Better Brushing Habits tiers Symbolic Consumption, Brand Semiotics, Datafication, Processing Fluency, Social Identity, Consumer Culture Adriana Chiñas
Case Studies Travel and Outdoors Luxury Health & Wellbeing Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual tiers Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture Adriana Chiñas
Case Studies Health & Wellbeing Fashion and Apparel Alpinestars Wears the Crash: Airbags, Datafied Bodies, and the Cultural Grammar of Risk in Downhill Mountain Biking tiers Brand Semiotics, Social Identity, Consumer Culture, Datafication, Technological Mediation, Market Entry Adriana Chiñas
Case Studies Personal Aesthetics Luxury Health & Wellbeing Cottonball and the Merger of Two Meaning Systems: When Prescription Meets Prestige tiers Brand Semiotics, Luxury Consumption, Essentialism, Consumer Culture, Digital Anthropology, Social Identity Adriana Chiñas
Case Studies Film & TV Entertainment Health & Wellbeing Business To Business Technology Fitbit: Snorlax at the Bedside tiers Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Self-Tracking, Symbolic Consumption Adriana Chiñas
Case Studies Health & Wellbeing Film & TV Entertainment Team Marathon: Running Festival Atmosphere tiers Symbolic Consumption, Brand Community, Social Identity, Servicescape, Ritual, Consumer Culture Adriana Chiñas
Case Studies Health & Wellbeing Technology Muse: Brain-Sensing Headbands tiers Datafication, Brand Semiotics, Self-Tracking, Consumer Culture, Persuasion, Digital Anthropology Adriana Chiñas