Dyson CameraJet: Engineering Better Brushing Habits
tiers
Symbolic Consumption, Brand Semiotics, Datafication, Processing Fluency, Social Identity, Consumer Culture
Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual
tiers
Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture
Alpinestars Wears the Crash: Airbags, Datafied Bodies, and the Cultural Grammar of Risk in Downhill Mountain Biking
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Brand Semiotics, Social Identity, Consumer Culture, Datafication, Technological Mediation, Market Entry
Cottonball and the Merger of Two Meaning Systems: When Prescription Meets Prestige
tiers
Brand Semiotics, Luxury Consumption, Essentialism, Consumer Culture, Digital Anthropology, Social Identity
Fitbit: Snorlax at the Bedside
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Self-Tracking, Symbolic Consumption
Team Marathon: Running Festival Atmosphere
tiers
Symbolic Consumption, Brand Community, Social Identity, Servicescape, Ritual, Consumer Culture
Muse: Brain-Sensing Headbands
tiers
Datafication, Brand Semiotics, Self-Tracking, Consumer Culture, Persuasion, Digital Anthropology
SUMMITS: Meals Based on Data
tiers
Self-Tracking, Symbolic Consumption, Brand Semiotics, Datafication, Social Identity, Digital Anthropology
Aditya Birla Health Insurance
tiers
Consumer Culture, Health Capital, Symbolic Consumption, Social Identity, Datafication, Brand Semiotics
Evolv: The Peptide Turn
tiers
Brand Semiotics, Medical Consumerism, Essentialism, Consumer Identity, Wellness, Case Study, Nature
The Singing Soap
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Persuasion, Material Culture