Case Studies Fashion and Apparel Luxury Ecology and Sustainability Vestiaire Collective & Isabel Marant tiers Digital Recommerce, Luxury Semiotics, Circular Fashion, Cultural Intermediation, Authenticated Secondhand, Conscious Consumption Eureka
Case Studies Fashion and Apparel Luxury Technology Balenciaga tiers Digital Heterotopia, Virtual Servicescape, Fashion Semiotics, Luxury Brand Experience, Spatial Computing, Consumption Rituals Eureka
Case Studies Fashion and Apparel Ecology and Sustainability Social Awareness Oxfam & Vinted tiers Circular Fashion, Platform Charity Partnerships, Sustainable Luxury, Second-Hand Consumption, Digital Philanthropy, Fashion Activism Eureka
Consumer Tribes Personal Aesthetics Fashion and Apparel Sharp Dolls tiers Consumer Tribe: Sharp Dolls Eureka
Case Studies Travel and Outdoors Fashion and Apparel Luxury Mobility and Transport Eton tiers Brand Service Innovation, Consumer Ritual, Experiential Luxury, Travel Consumer Behavior, Replacement Service Strategy, Brand Narrative Construction Eureka
Case Studies Travel and Outdoors Fashion and Apparel Art & Culture Renaissance Hotels tiers Experiential Commerce, Cultural Intermediation, Authentication Processes, Digital Placemaking, Collaborative Value Creation, Hospitality Innovation Eureka
Case Studies Technology Fashion and Apparel TrusTrace tiers Supply Chain Transparency, Algorithmic Governance, Techno-Ethics, Digital Compliance, Surveillance Capitalism, Ethical Consumerism Eureka
Case Studies Luxury Fashion and Apparel ORKOS tiers Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories Eureka
Case Studies Personal Aesthetics Fashion and Apparel Sports and Games Business To Business Nike & Isamaya Ffrench tiers Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption Eureka
Case Studies Personal Aesthetics Fashion and Apparel Garnier tiers Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics Eureka
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability Airbnb & By Rotation tiers Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption Eureka
Consumer Tribes Fashion and Apparel Art & Culture Luxury Peregrine Aesthetes tiers Consumer Tribe: Peregrine Aesthetes Eureka