Consumer Tribe: Non Conformist

Consumer Tribe: Non Conformist
Keywords: Social protest; signature petitions; news; literature; critical theory; theatre; philosophy; anthropology.

Description of their identity

The present tribe comprises young and adolescent men and women (18 to 35 years old) who associate their identity with the figure of the activist, the one who visualizes a critical and informed political positioning in favor of equality, freedom, and social emancipation.

Their human character depends on their activist position. That is why their social networks are a space for denunciation, political discussion, sources of information, and platforms for collecting signatures. Facebook, Twitter, and Instagram, more than socialization mechanisms, become means to seek change in the reality in which they live.

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