Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

e.l.f. Cosmetics: Turning Everyday Makeup Into Digital Gold

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Scarcity, Social Identity, Consumer Culture

Code8: A Custom Lipstick Experience Designed for Gifting

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Co-Creation, Brand Semiotics, Symbolic Exchange, Mass Customization, Consumer Culture, Case Study

Elvive x Dunkin’: A Beauty Bundle With an Ube Collagen Drink

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Strategic Partnerships, Digital Anthropology, Social Identity

TCL CrystalClip: Swarovski Crystals Meet Open-Ear Audio

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Symbolic Consumption, Brand Semiotics, Luxury Codes, Social Identity, Consumer Culture, Case Study, Earpods

FILIF: Turning Fabric Into Everyday Skin Care

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Brand Semiotics, Symbolic Consumption, Consumer Culture, Digital Anthropology, Wellbeing

Philips: A £599 Toothbrush Maps Every Brushing Session

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Symbolic Consumption, Brand Semiotics, Datafication, Digital Anthropology, Social Identity, Product Design, Oral Care

Huda Beauty: A Beauty Brand You Can Taste

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Brand Semiotics, Consumer Culture, Symbolic Consumption, Digital Anthropology, Social Identity, Experiential Marketing, Activation, Cake

Kleenex: A Make-Up Pit Stop for Fashion Week

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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Digital Anthropology, Case Study

Kolmar Korea: Adding Heat Relief to SPF

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Sun Care, Brand Semiotics, Symbolic Consumption, Consumer Identity, Sensory Design, Case Study

Old Navy Beauty Co.: Turning Mall Memories into Fragrance

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Brand Semiotics, Consumer Culture, Nostalgia Marketing, Social Identity, Symbolic Consumption, Category Pivot

Dyson CameraJet: Engineering Better Brushing Habits

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Symbolic Consumption, Brand Semiotics, Datafication, Processing Fluency, Social Identity, Consumer Culture