Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

Cadbury & MCoBeauty: Eyeshadow Meets Chocolate

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Brand Semiotics, Consumer Culture, Social Identity, Category Codes, Symbolic Consumption, Digital Anthropology

Pepsi & Glamlite Cosmetics

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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Social Commerce, Category Entry

Evolv: The Peptide Turn

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Brand Semiotics, Medical Consumerism, Essentialism, Consumer Identity, Wellness, Case Study, Nature

noRecognition: AI-Generated Apparel

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Surveillance, Privacy

Henkel: Cooling Heads For Climate Change

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Brand Semiotics, Consumer Behavior, Social Identity, Persuasion, Sustainability, Brand Value

Sephora Beauty on Wheels

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Consumer Culture, Brand Semiotics, Servicescape, Symbolic Exchange, Digital Anthropology, Social Identity

CipherX: Painless by Design

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Symbolic Consumption, Brand Semiotics, Ritual, Social Identity, Consumer Culture, Philosophy Of Technology

DSM-Firmenich: The Skin as Datafied Terrain

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Brand Semiotics, Datafication, Symbolic Consumption, Self-Congruence, Consumer Culture, Case Study, Skin

Seiko's Masterpiece and Shohei Ohtani

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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Myth, Reference Groups, Consumer Culture

2LumiDecoNail: Microchip Nails

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Brand Semiotics, Consumer Behavior, Wearable Technology, Digital Anthropology, Social Identity, Material Culture, Microchip Nails

Air Canada: Arriving Rested

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Consumer Culture, Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Wellness, Airlines