The Ordinary
tiers
Flexible Pricing Strategies, Consumer Empowerment, Solidarity Economics, Brand Accessibility, Inflation Response, Conscious Consumption
Notre Dame De Paris
tiers
Cultural Patronage, Heritage Digitization, Luxury Semiotics, Immersive Exhibitions, Corporate Philanthropy, Collective Memory
Ulta Beauty Joy Council
tiers
Wellness Marketing, Emotional Commerce, Digital Community Building, Brand Ecosystem, Joy Economy, Expert-led Consumption
Astrid
tiers
Ritual Consumption, Commercialized Intimacy, Nostalgia Marketing, Experiential Branding, Social Fragmentation, Beauty Socialization
Vyrao
tiers
Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness
Dove & Blippi
tiers
Brand Purpose Extension, Parasocial Edutainment, Embodiment Theory, Childhood Consumer Socialization, Developmental Marketing, Preventative Intervention
Nespresso & Natura
tiers
Circular Economy, Upcycling, Sustainable Luxury, Collaborative Consumption, Material Semiotics, Brand Authenticity
Natura
tiers
Sonic Branding, Bioelectric Signals, Sensory Marketing, Biophilic Design, Acoustic Ecology, Brand Authenticity
Every Side of You
tiers
Emotional Capitalism, Identity Performance, Digital Authenticity, Algorithmic Consumption, Aesthetic Politics, Affective Branding
Orgasmic Skin
tiers
Category Convergence, Destigmatization, Wellness Capital, Beauty Ritual, Embodied Pleasure, Medicalization
Aesop & Power Station of Art Museum
tiers
Experiential Marketing, Sensory Branding, Cultural Intermediaries, Luxury Consumption, Liquid Modernity, Consumer Tribalism
e.l.f. Beauty 'Dupe That'
tiers
Corporate Social Responsibility, Ethical Consumption, Competitive Altruism, Institutional Isomorphism, Beauty Industry, Brand Activism