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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Sharp Dolls
Consumer Tribes Personal Aesthetics Fashion and Apparel

Sharp Dolls

tiers
Consumer Tribe: Sharp Dolls
Eureka Eureka
Target dealworthy
Case Studies Personal Aesthetics Retail and Shopping

Target dealworthy

tiers
Retail Democratization, Price Accessibility, Consumption Inclusion, Private Label Strategy, Value Engineering, Commercial Semiotics
Eureka Eureka
Bridge Farm
Case Studies Personal Aesthetics Ecology and Sustainability

Bridge Farm

tiers
Circular Economy, Upcycled Ingredients, Sustainable Fragrance, Bio-Innovation, Waste Valorization, Ethical Production
Eureka Eureka
Clé de Peau Beauté & Cj Hendry
Case Studies Luxury Personal Aesthetics

Clé de Peau Beauté & Cj Hendry

tiers
Sensory Branding, Experiential Marketing, Art-Commerce Fusion, Luxury Consumption, Digital-Physical Hybridization, Participatory Aesthetics
Eureka Eureka
RéVive & Perfect Corp.
Case Studies Personal Aesthetics Technology Business To Business

RéVive & Perfect Corp.

tiers
Algorithmic Beauty, Predictive Visualization, Digital Embodiment, Clinical Efficacy Representation, Luxury Skincare Marketing, AI-Mediated Consumer Expectations
Eureka Eureka
Lush & Minecraft
Case Studies Personal Aesthetics Business To Business Sports and Games

Lush & Minecraft

tiers
Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification
Eureka Eureka
Maybelline Brave Together
Case Studies Personal Aesthetics Social Awareness Health & Wellbeing

Maybelline Brave Together

tiers
Digital Mental Health Literacy, Brand Activism, Ritualization Of Care, Emotional Labor, Therapeutic Consumption, Democratized Wellness
Eureka Eureka
NIVEA CONNECT
Case Studies Personal Aesthetics Social Awareness

NIVEA CONNECT

tiers
Social Isolation, Brand Purpose Transformation, Collective Effervescence, Community Engagement, Corporate Social Responsibility, Ritual Density
Eureka Eureka
Glossier
Case Studies Personal Aesthetics Retail and Shopping

Glossier

tiers
Digital Brand Communities, Gamification, Prosumption, Beauty Marketing, First-Party Data, Ritualized Consumption
Eureka Eureka
POND'S
Case Studies Health & Wellbeing Technology Personal Aesthetics

POND'S

tiers
Microbiome Analytics, Personalized Skincare, Diagnostic Beauty, Biotechnology Retail, Skin Health Data, Hyper-Personalization
Eureka Eureka
Jamaican Mango & Lime
Case Studies Art & Culture Personal Aesthetics

Jamaican Mango & Lime

tiers
Cultural Commodification, Embodied Identity, Digital Storytelling, Counterhegemonic Aesthetics, Heritage Activation, Ritual Consumption
Eureka Eureka
The Ordinary
Case Studies Personal Aesthetics Social Awareness

The Ordinary

tiers
Flexible Pricing Strategies, Consumer Empowerment, Solidarity Economics, Brand Accessibility, Inflation Response, Conscious Consumption
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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