Pride Warriors

Consumer Tribe: Pride Warriors

Pride Warriors
Consumer Tribe: Pride Warriors

Description of their identity

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Keywords: Keywords: Tolerance; plurality; equality; nightlife; social emancipation; VIH discourse; social marches; community causes; LGBT.

This tribe comprises a group of 15 to 35 years old profiles that use social platforms to show two aspects of life. First, their affective relationships: they show the ties they maintain with their love partners so that in their activity appear moments, instants, and spaces they colonize with the person they esteem.

Second, a positioning for LGBT+ pride: on many occasions, they show their positioning in favor of social causes, content about the fight against discrimination towards their personal and their sexual preferences.

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