Description of their identity
This is one of the youngest tribes (8 to 16 years old), Snapchattractives is made up of girls, boys and adolescents who use social media to edit themselves. However, unlike older tribes, the editing of the person does not have to do with a bodily issue that is used to seduce the other. Still, it is an exposure of the self from the attribution of fantastic elements (related to superheroes or animated characters) that give them identity. That is why the face appears to be edited, not the body.
The moulding of their self from a caricatured aesthetic is the central identity axis of the tribe. The publications of their face with symbols of childhood, the use of superhero phrases in their profile picture, and other activities evidence the importance of exposing in aesthetic terms the tastes and preferences that accompany them in this stage of life. These issues are not digital expressions but elements that produce social cohesion with their friends and the definition of identity in individual terms.
Topics of conversation
Selfies and caricatured images; relationships with peers; boy-bands; cartoons and superheroes.
Gender
64% Female; 36% Male
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with (Mexico)
Distroller, Juguetron, New Era Cap Mexico, El Deforma, Galatzia Official.
Brands who they follow/interact with (Global)
Lilo & Stitch, Pokémon, Superheroes, Pringles, Kellogg's, Converse, Forever 21.
What hurts them or causes them conflict?
Like the "Teen Pinocchios" tribe, this set of kids and teens use social media to indirectly show the element that can get them frustrated: that the edit of the person outweighs the person themselves. Being within an aesthetic dynamic that gives them identity, it is relatively easy to prefer the edited avatar to the flesh-and-blood person. Fiction surpasses reality, which produces discomfort in the tribe.
What kind of stories do they consume?
For starters, products that portray their favourite characters are the most connective (especially from DC and Marvel). However, this doesn't mean they only consume toys or products containing their heroes' prints. It is also a tribe attracted to narratives in which the person finds themselves and identifies with a group of people who value the same superheroes or values. It's about presenting a fixed and already established identity: a question they are looking for in growing.
Google Ads Keywords
"instagram filters app", "cute instagram filters", "cool instagram filters", "filters for photos", "filters to look good on tik tok".
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Other interests: Converse, Forever21, Snapchat, Instagram, Superhero Film, Lilo & Stitch |
What social media accounts do they follow?
What podcasts do they listen to?
Snapchattrives Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
