Overview
Based on our experience as branding, digital marketing, public relations, and new business and innovation consultants, we detect that good ideas are generally not usually accompanied by scientific arguments that turn them into reality. Instead, more than 500 projects with clients in different countries taught us that the best way to add value through a good idea is to support it with three origin questions:
👉 Who is the target audience that will benefit from implementing the idea?
👉 What statistical data support the idea?
👉 How have similar concepts been implemented?
Antropomedia Express, accordingly, is based on three pillars or axes of information:
Consumer Tribes: Post-demographic segments of consumers linked by their affinities and collective interactions.
Consumer Statistics: Relevant quantitative data on specific markets, demographic profiles, and industry trends.
Case Studies: Best practices from companies worldwide that can serve as inspiration to solve your business challenges.
Master the Interface
Customize Your View
Themes: You can change the color palette by opening the left sidebar and clicking on "Theme." You can choose from Light, Whitesmoke, Dark, or Midnight.
Post View: You can switch between card view and list view for posts by clicking on the view icons next to the filter bar or in the bottom corner of the left sidebar.
Engage with Categories
All information in Antropomedia Express is tagged according to three content types (consumer tribes, consumer statistics, and case studies) and 22 thematic hub categories that include different industries. The richness lies in cross-referencing between content types and categories; by doing so, you will have a complete notion of the category you are interested in.
Understanding Categories: Categories are tags or topics that help you navigate consumer tribes and their behaviors. These can be industry-specific, like luxury, or broader cultural themes, such as family bonding.
Using Categories: Click on a category tag to view related consumer tribes, statistics, and case studies.
Utilize Bookmarks
Saving Information: Click the bookmarks icon next to the action bar to save posts for later. You can access your saved bookmarks through the left sidebar menu.
What do you want to accomplish?
There are six objectives that Antropomedia Express will help you achieve:
🎯 Identify potential audiences for products, experiences, services, technologies, or campaigns.
🎯 Find inspiration to develop new products, experiences, services, technologies, or campaigns.
🎯 Find arguments to validate existing products, experiences, services, technologies, or campaigns.
🎯 Optimize results for promotions, media content, and advertising campaigns.
🎯 Find the content creators who truly influence specific consumer tribes and can become allies of your business or organization.
🎯 Find alternatives to solve specific business objectives.
Roadmap and Methods
Method 1 (Direct): Find the search bar at the upper right corner > Make a query using keywords separated by commas, for example, "yoga, health, women"> Select "Case Studies" from the tag panel on the left > When you open a Case Study information card, you will find on the bottom Consumer Tribes related to your initial keywords.
Method 2 (Inductive): Go to the Advanced Filters page > Select "Consumer Tribes"> Select one or two categories of interest > Open the results that catch your attention and save them as bookmarks > Open the bookmarks page and select the consumer tribes that you find most relevant > Choose between three to five consumer tribes that have the potential to become crucial for your business or cause.
Method 3 (Instantaneous): Go to the Consumer Tribes Genius page > Type general characteristics of the consumer tribes you are trying to find > Validate results by opening the corresponding consumer tribe card on the platform.
Method 1 (Serendipitous): Find the search bar at the upper right corner > Type some keywords related to your idea > Open the results that catch your attention and save them as bookmarks > Open the bookmarks page and select the most inspiring content > If you use the consumer tribes as a type of content, you will find mood boards, marketing campaigns, and inspirational videos at the end of each information card.
Method 2 (Quantitative): Go to the Advanced Filters page > Select "Consumer Statistics"> Select one or two categories of interest > Open the results that catch your attention and save them as bookmarks > Open the bookmarks page and select the statistics that inspire you the most > For more in-depth information, please refer to the direct sources available in each post.
Method 3 (Qualitative): Go to the Advanced Filters page > Select "Case Studies"> Select one or two categories of interest > Open the results that catch your attention and save them as bookmarks > Open the bookmarks page and select the case studies that inspire you the most > Find the added value of each case study and consider how it raises the bar regarding consumer expectations.
Method 4 (Instantaneous): Go to the Eureka Garage Assistant page > Ask: "Give me an exhaustive briefing about (your category of interest)" > Review the answer and consider asking more questions until you are satisfied.
Method 1 (Quantitative): Go to the Advanced Filters page > Select "Consumer Statistics" > Select one or two categories of interest > Open the results that catch your attention and save them as bookmarks > Open the bookmarks page and select the statistics that provide insights to validate your idea > For more in-depth information, please refer to the direct sources available in each post.
Method 2 (Qualitative): Go to the Advanced Filters page > Select "Case Studies" > Select one or two categories of interest > Open the results that catch your attention and save them as bookmarks > Open the bookmarks page and select the case studies that provide insights to validate your idea > Do you see any added value in the cases shown? Then, use it as an argument to validate your idea.
Method 3 (Instantaneous): Go to the Statistics Genius page > Ask: "How can I validate the (market demand OR willingness to pay) for a (product, service, technology, campaign) in the (select one category) category?" > Review the answer and consider asking more questions until you are satisfied.
Method 1 (Direct): Find three to five consumer tribes that have the potential to become crucial for your business or cause > Each tribe information card includes a section for optimizing online advertising with keywords for Google Ads and a list of interests for targeting with Meta ads.
Method 2 (Ask the Tribe): Find three to five consumer tribes that have the potential to become crucial for your business or cause > Go to the Ask the Tribe page > Request the bot to assume the identity of one of the consumer tribes you previously selected. Don't forget to give it the context of the location > Ask: "How can I make a campaign relevant to you and the entire tribe you are a part of?"
Method 1 (Direct): Find between three to five consumer tribes that have the potential to become crucial for your business or cause > Each consumer tribe information card includes a section listing the brands, podcasts, and sometimes characters that the tribe follows. Use this information to make strategic alliances or co-branding.
Method 2 (Ask the Tribe): Find between three to five consumer tribes that have the potential to become crucial for your business or cause > Go to the Ask the Tribe page > Ask the bot to assume the identity of one of the consumer tribes you previously selected. Don't forget to give it the context of the location > Ask: "Who are the main influencers (or micro-influencers) you follow?"
Method 1 (Instantaneous): Go to the Case Studies Genius page > Choose one of the 15 industries > Choose one of the 24 most common business objectives > Find case studies that have solved challenges similar to the ones you face.
Apply this information to improve your business results:
👉 Instead of creating buyer personas based on stereotypical assumptions, use actual customer segments that are culture-inspired and data-informed (consumer tribes).
👉 Make sure your social and display advertising targeting is optimized. (e.g., Google Display Network, Facebook).
👉 Produce materials to serve consumer tribes' interests.
👉 Integrate into social media messages to increase exposure (e.g., TikTok, Twitter, & LinkedIn).
👉 Make suggestions to various outlets that cover these subjects.
👉 Utilize our cost-free digital marketing tool, TribeTagger, to monitor your most engaged consumer tribes.
👉 Tackle current and emerging marketing topics.
👉 Prove your case and back up or support your idea.
Here you can find some open-access examples about a consumer tribe, one case study, and consumer statistics that relate to each other through nostalgia marketing.
Priority Support
As a Genius Member, you receive priority support. For assistance, use the Chat Intercom, located in the lower left corner of member-only pages.
By following these guides, you can effectively navigate and utilize Antropomedia Express to its fullest potential, driving more informed and effective business decisions. These guides help you quickly integrate the platform's capabilities into your business strategy, ensuring you maximize your Genius Membership.
