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Tickets for this open-air film festival could only be purchased at video-renting establishments
As part of their Halloween marketing promotion in Brazil, Budweiser released a video that paid tribute to John Carpenter, the producer of the Halloween horror movie franchise. The movie director from the United States is shown in the video confessing that he drank beer while writing the screenplay for Halloween II and that his typewriter was right there with him the whole time. The campaign was also used for advertising an open-air cinema in Sao Paulo that screened the movie. For moviegoers to acquire tickets, they were required to go to one of the downtown area's few surviving video rental stores before the showing and request a VHS tape version of the film.
Consumer tribes that may relate to this case study:
Rewinders (Genius Membership Example)
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Movie Buffs
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Dark Souls
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