Curiosity
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When we are given a taste of something interesting, it whets our appetite for more of it.
Set Completion
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The closer something is to being finished, the more we want to spend time collecting all of its components.
Appointment Dynamics
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Consumers should be given the opportunity to commit to coming back at a specified time in order to collect a reward.
Sunk Cost Effect
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We are hesitant to withdraw from something for which we have invested time and effort.
Optimism Bias
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We consistently exaggerate the likelihood of success and minimize the likelihood of failure.
Scarcity
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When we are told that something is limited, it automatically increases both its desirability and its perceived value in our minds.
Status-Quo Bias
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Instead of weighing the potential benefits against the potential costs, we frequently choose to go with the default option.
Endowment Effect
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We place a higher value on things that we own as opposed to things that we do not own, particularly if we have invested emotional or sentimental value in them.
Fear of Loss
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The possibility of gaining something of equal value does not motivate us as much as the worry that we will lose something.
Halo Effect
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We have a propensity to judge something or someone based on every aspect of them, including characteristics that we have not directly experienced.