Coca-Cola's NFC Mini CD at Rock in Rio
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Nostalgia, Symbolic Consumption
Aditya Birla Health Insurance
tiers
Consumer Culture, Health Capital, Symbolic Consumption, Social Identity, Datafication, Brand Semiotics
Meta Brings Threads to VR
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption
Evolv: The Peptide Turn
tiers
Brand Semiotics, Medical Consumerism, Essentialism, Consumer Identity, Wellness, Case Study, Nature
Starbucks: Make Coffee Your Canvas
tiers
Symbolic Consumption, Vernacular Creativity, Brand Semiotics, Social Identity, Digital Anthropology, Art Infusion
Photon Matrix Lab: Mosquito-Eliminating Machine
tiers
Brand Semiotics, Symbolic Consumption, Consumer Culture, Technology Mediation, Social Identity, Case Study
noRecognition: AI-Generated Apparel
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Surveillance, Privacy
Porter Airlines: The Little Things Blind Boxes
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Material Culture, Brand Community
Google: Sign Language in Keyboard
tiers
Brand Semiotics, Digital Anthropology, Social Identity, Technological Mediation, Datafication, Consumer Culture