Case Studies Banking & Financial Services Technology Trading 212: Automating Investment Deposits Through Open Banking tiers Automation, Habit Formation, Brand Semiotics, Delegation Experience, Digital Anthropology, Consumer Culture Adriana Chiñas
Case Studies Technology Health & Wellbeing Tovie: A Pedaling Device That Pauses Screen Time When Kids Stop Moving tiers Technological Mediation, Affordances, Symbolic Consumption, Reference Groups, Crowdfunding, Brand Semiotics Adriana Chiñas
Case Studies Personal Aesthetics Business To Business Kiko Milano x Stabilo: Lip Tints Inspired by the Iconic Boss Mini Highlighter tiers Co-Branding, Nostalgia, Brand Semiotics, Symbolic Consumption, Digital Anthropology, Case Study Adriana Chiñas
Case Studies Mobility and Transport Travel and Outdoors United Airlines: Turning Empty Middle Seats into a Premium Economy Feature tiers Brand Semiotics, Consumer Culture, Social Identity, Symbolic Consumption, Airline Strategy, Case Study Adriana Chiñas
Eurekas Processes Technology Ant Group: Open-Source LingBot AI Models Reach 2.2 Million Downloads members Digital Anthropology, Gift Exchange, Social Proof, Technological Mediation, Brand Community, Case Study Adriana Chiñas
Eurekas Experiences Retail and Shopping Technology Seed to Table: A Seven-Foot AI Hologram That Assists Grocery Shoppers members Brand Semiotics, Anthropomorphism, Algorithmic Classification, Digital Anthropology, Servicescape Design, Case Study Adriana Chiñas
Eurekas Campaigns Technology Film & TV Entertainment Pearl Abyss: Letting Twitch Users Play Crimson Desert Without Installing the Game members Brand Semiotics, Digital Anthropology, Platform Logic, Reference Groups, Customer Journey, Case Study Adriana Chiñas
Eurekas Concepts Technology Pipit: Giving Music Fans Control Over Discovery and Artist Payments members Brand Semiotics, Algorithmic Consumption, Consumer Tribes, Digital Anthropology, Symbolic Exchange, Case Study Adriana Chiñas
Eurekas Services Fashion and Apparel Technology CaaS: Virtual Fitting Rooms Help Mexican Fashion Brands Reduce Returns members Virtual Fitting, Imagination Gap, Datafication, Consumer Identity, Digital Anthropology, Case Study Adriana Chiñas
Case Studies Family & Relationships Social Awareness Buenos Aires: Recognizing Pets as Family Through Public Infrastructure tiers Multispecies Family, Consumer Culture, Brand Semiotics, Ritual, Material Culture, Case Study Adriana Chiñas
Case Studies Fashion and Apparel Food & Beverage McCafé: A Vegan Leather Handbag Inspired by Its Disposable Drink Trays tiers Brand Semiotics, Symbolic Consumption, Digital Anthropology, Economy Premium, Consumer Creativity, Case Study, Vegan Adriana Chiñas
Eurekas Products Religious / Spiritual Technology Sansa: A Virtual Buddhist Temple members Digital Anthropology, Ritual, Brand Semiotics, Social Identity, Technological Mediation, Consumer Culture Adriana Chiñas